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Marketing news in the UK | Page 2
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No news found.
Premier League reluctant to cash in on stadium naming rights
The renaming of football stadiums to cash in on corporate sponsors remains a contentious issue, and while it could enable clubs to post record revenues, it could also alienate the hordes of fans foot
24 May 2019
Retailers must make return on experience the new ROI
In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry
With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client
Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Kantar retires its brands to operate under single name
Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
Top CMOs focus on customer experience and storytelling to drive growth
A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Branding the modern consultancy: why reputation hinges on it
The reputation of firms and brand strength remain a key aspect of business in the management consulting industry. Karla Alexander, Brand Manager at Propero Partners, reflects.
03 April 2019
Understanding Gen Z is crucial for brands and retailers
Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
Why building trust and brand belief is key for consulting firms
Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency
Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract
As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Elixirr parodies famous Apple ad in response to new Deloitte campaign
Shots have been fired in a marketing duel between Elixirr and Deloitte, with the former not-so-subtly implying the global business giant had taken inspiration from the young consultancy’s award-winni
06 November 2018
Consultancies lagging behind in the adoption of digital marketing
Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolv
10 October 2018
Oliver Wyman's Lippincott helps Bain Capital redesign its brand
Oliver Wyman subsidiary Lippincott has helped Bain Capital to design its brand strategy.
27 September 2018
Elixirr shortlisted for prize at 2018 International B2B Marketing Awards
UK-headquartered consultancy Elixirr has been named one of the nominees for another marketing accolade, following the firm’s recent triumph at the 2018 Drum Marketing Awards.
31 August 2018
Grey launches consulting arm to battle the management consultants
One of the world’s largest design agencies has launched a consulting outfit, as the two industries continue on their trajectory towards a historic synthesis.
16 August 2018
Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards
UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
09 August 2018
Consultancies are increasingly interested in acquiring marketing agencies
In 2017, nearly half (48%) of all acquirers of marketing services businesses came from a non-traditional marketing communications background, with consulting firms playing a highly active role.
03 August 2018
How a multi-channel digital approach lifted ITV's Love Island success
After the culmination of another year of successful programming for ITV’s commercial juggernaut Love Island, the retail industry would do well to learn from the show’s lucrative mix of interactive ma
03 August 2018
Accenture wrestles with WPP and Martin Sorrell for MediaMonks
Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
Legacy IT operations slow profitability, customer experience and innovation
Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations
Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
Supply chain consultancy Tokema launches digital marketing arm
London-based supply chain consultancy Tokema is venturing into the digital world with the launch of Tokema Digital, a digital marketing agency for the logistics industry.
29 May 2018
Marketing strategy of Elixirr shortlisted for Drum Marketing Awards
UK-headquarted firm Elixirr has been named as a finalist at this year’s Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
11 May 2018
Banks to improve customer services offerings as economy stabilises
As the global economy moves towards steady growth – with rates expecting to see rises over the coming years – banks are entering a more stable mode of operation.
28 February 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions
The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
Digital trust of UK consumers is critical for good brand experiences
Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
How intelligent digital marketing solutions give consultancies an edge
Consulting firm executives and sector consultants from digital specialists Touchstone CRM joined forces on 7th December in London to work on the knotty problem of why many consulting firms are slow to adopt transformative technologies.
12 December 2017
Consulting firm Enlightened selects 5W as PR Agency of Record
Enlightened, a US based management and IT consultancy, has selected 5W Public Relations as its PR Agency of Record.
20 November 2017
Advertising footprint of consultancies wildly overestimated, claims WPP
Advertising industry leaders WPP have suggested that the marketing revenues of consultancies entering the sector have been “wildly overestimated” by the press.
02 November 2017
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