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| Marketing | Page 2
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No news found.
Branding the modern consultancy: why reputation hinges on it
The reputation of firms and brand strength remain a key aspect of business in the management consulting industry. Karla Alexander, Brand Manager at Propero Partners, reflects.
03 April 2019
Understanding Gen Z is crucial for brands and retailers
Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
Why building trust and brand belief is key for consulting firms
Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency
Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract
As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Elixirr parodies famous Apple ad in response to new Deloitte campaign
Shots have been fired in a marketing duel between Elixirr and Deloitte, with the former not-so-subtly implying the global business giant had taken inspiration from the young consultancy’s award-winni
06 November 2018
Consultancies lagging behind in the adoption of digital marketing
Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolv
10 October 2018
Oliver Wyman's Lippincott helps Bain Capital redesign its brand
Oliver Wyman subsidiary Lippincott has helped Bain Capital to design its brand strategy.
27 September 2018
Elixirr shortlisted for prize at 2018 International B2B Marketing Awards
UK-headquartered consultancy Elixirr has been named one of the nominees for another marketing accolade, following the firm’s recent triumph at the 2018 Drum Marketing Awards.
31 August 2018
Grey launches consulting arm to battle the management consultants
One of the world’s largest design agencies has launched a consulting outfit, as the two industries continue on their trajectory towards a historic synthesis.
16 August 2018
Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards
UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
09 August 2018
Consultancies are increasingly interested in acquiring marketing agencies
In 2017, nearly half (48%) of all acquirers of marketing services businesses came from a non-traditional marketing communications background, with consulting firms playing a highly active role.
03 August 2018
How a multi-channel digital approach lifted ITV's Love Island success
After the culmination of another year of successful programming for ITV’s commercial juggernaut Love Island, the retail industry would do well to learn from the show’s lucrative mix of interactive ma
03 August 2018
Accenture wrestles with WPP and Martin Sorrell for MediaMonks
Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
Legacy IT operations slow profitability, customer experience and innovation
Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations
Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
Supply chain consultancy Tokema launches digital marketing arm
London-based supply chain consultancy Tokema is venturing into the digital world with the launch of Tokema Digital, a digital marketing agency for the logistics industry.
29 May 2018
Marketing strategy of Elixirr shortlisted for Drum Marketing Awards
UK-headquarted firm Elixirr has been named as a finalist at this year’s Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
11 May 2018
Banks to improve customer services offerings as economy stabilises
As the global economy moves towards steady growth – with rates expecting to see rises over the coming years – banks are entering a more stable mode of operation.
28 February 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions
The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
Digital trust of UK consumers is critical for good brand experiences
Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
How intelligent digital marketing solutions give consultancies an edge
Consulting firm executives and sector consultants from digital specialists Touchstone CRM joined forces on 7th December in London to work on the knotty problem of why many consulting firms are slow to adopt transformative technologies.
12 December 2017
Consulting firm Enlightened selects 5W as PR Agency of Record
Enlightened, a US based management and IT consultancy, has selected 5W Public Relations as its PR Agency of Record.
20 November 2017
Advertising footprint of consultancies wildly overestimated, claims WPP
Advertising industry leaders WPP have suggested that the marketing revenues of consultancies entering the sector have been “wildly overestimated” by the press.
02 November 2017
Ulster Bank says it is a pioneer in using Salesforce's AI suite for CRM
Ulster Bank, one of Ireland’s traditional Big Four banks, has according to a press statement released by its PR team completed the world’s “first full-scale Salesforce Einstein CRM implementation” in
25 October 2017
Elixirr's Ellie Duffus on building a challenger consultancy brand
Elixirr, a UK headquartered consulting firm, was recently named by the Financial Times as Europe’s third fastest growing consultancy.
20 October 2017
Pearson web-overhaul by Accenture shows consulting threat to ad firms
Accenture have worked with global learning company Pearson to create and launch a new digital customer experience it has named OneDotCom.
10 October 2017
Marketing consultancy MindWorks transitions to employee-owned firm
The ownership of Hampshire-based marketing consultancy, MindWorks Marketing, has changed hands.
06 October 2017
FTI's Leor Franks reflects on marketing in professional services
Rhydian Fairfax, a consultant at EMR, a recruitment consultancy for the marketing profession, recently sat down with Leor Franks, Marketing Director of FTI Consulting.
27 September 2017
High growth consulting firms are specialised and invest in marketing
High growth consulting firms, which see average yearly growth of at least 20%, are most likely found in the technology consulting and management consulting segments.
19 September 2017
Employees in professional services critical of business development teams
According to their own employees, professional services firms are failing when it comes to business development, when compared to other industries.
07 September 2017
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