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Marketing news in the UK | Page 2
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No news found.
Accenture drops Teneo for Red Consultancy and Headland
Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Guy Redwood on the value of customer behaviour knowledge
Guy Redwood, founder of user experience and behavioural research consultancy, SimpleUsability, explores how knowledge of customer behaviour is key to sustainable business growth.
22 October 2019
PR is important to the longevity of professional services firms
Dominic Pollard, the Director of London-based PR agency City Road Communications, on why public relations is important to the longevity of professional services firms.
25 September 2019
Non-gaming firms overpay for e-sports brand sponsorship
As sponsors rush to support teams, tournaments and individual players, the financial backing that e-sports already enjoys can only be matched by a handful of traditional sports.
10 September 2019
FMCG sector pours billions of digital advertising spend down drain
Around 60% of money spent on digital advertising by fast moving consumer goods firms is wasted, according to a new report.
06 August 2019
Legacy consulting firms need to reinvent themselves
The word “disruption” has become a bit of a buzzword for consultants, but rarely do they take the time to consider that, as an industry, they too may be ripe for disruption, says George Mayou, Partne
05 August 2019
Accenture Interactive set to merge London agencies in one studio
Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
Independent consultants who invest in marketing reap the benefits
Independent consultants who dare to invest in marketing and sales efforts are likely to earn larger salaries, according to a new study.
26 June 2019
Premier League reluctant to cash in on stadium naming rights
The renaming of football stadiums to cash in on corporate sponsors remains a contentious issue, and while it could enable clubs to post record revenues, it could also alienate the hordes of fans foot
24 May 2019
Retailers must make return on experience the new ROI
In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry
With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client
Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Kantar retires its brands to operate under single name
Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
Top CMOs focus on customer experience and storytelling to drive growth
A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Branding the modern consultancy: why reputation hinges on it
The reputation of firms and brand strength remain a key aspect of business in the management consulting industry. Karla Alexander, Brand Manager at Propero Partners, reflects.
03 April 2019
Understanding Gen Z is crucial for brands and retailers
Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
Why building trust and brand belief is key for consulting firms
Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency
Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract
As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Elixirr parodies famous Apple ad in response to new Deloitte campaign
Shots have been fired in a marketing duel between Elixirr and Deloitte, with the former not-so-subtly implying the global business giant had taken inspiration from the young consultancy’s award-winni
06 November 2018
Consultancies lagging behind in the adoption of digital marketing
Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolv
10 October 2018
Oliver Wyman's Lippincott helps Bain Capital redesign its brand
Oliver Wyman subsidiary Lippincott has helped Bain Capital to design its brand strategy.
27 September 2018
Elixirr shortlisted for prize at 2018 International B2B Marketing Awards
UK-headquartered consultancy Elixirr has been named one of the nominees for another marketing accolade, following the firm’s recent triumph at the 2018 Drum Marketing Awards.
31 August 2018
Grey launches consulting arm to battle the management consultants
One of the world’s largest design agencies has launched a consulting outfit, as the two industries continue on their trajectory towards a historic synthesis.
16 August 2018
Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards
UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
09 August 2018
Consultancies are increasingly interested in acquiring marketing agencies
In 2017, nearly half (48%) of all acquirers of marketing services businesses came from a non-traditional marketing communications background, with consulting firms playing a highly active role.
03 August 2018
How a multi-channel digital approach lifted ITV's Love Island success
After the culmination of another year of successful programming for ITV’s commercial juggernaut Love Island, the retail industry would do well to learn from the show’s lucrative mix of interactive ma
03 August 2018
Accenture wrestles with WPP and Martin Sorrell for MediaMonks
Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
Legacy IT operations slow profitability, customer experience and innovation
Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations
Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
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