Marketing news in the UK | Page 2

An overview of news, trends and research in Marketing consulting in the UK:

Full Clarity supports Osprey Approach with UX revamp Technology and UX design consultancy Full Clarity has partnered with the UK’s leading independent legal software firm Osprey Approach to enhance its platform.
10 July 2024
How AI could be about to reshape digital marketing Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business.
30 May 2024
Digital marketing service agencies head for recovery in 2024 In the year ahead, European marketing services agencies are more likely to bounce back than businesses in other areas of the digital services market according to new research.
16 May 2024
Consultants lagging on marketing function maturity As growth continues to slow across the UK consulting sector, a new study has found that fewer than one third of mid-sized and small consulting firms have a marketing plan.
06 February 2024
Coast Digital and Den Creative rebrand to form Elixirr Digital Elixirr has rebranded Coast Digital and Den Creative to launch its new digital label. Elixirr Digital will work with clients to boost digital innovation efforts around the world.
29 January 2024
Volkswagen taps Cognizant to upgrade customer experience Volkswagen Group Ireland has selected Cognizant for a project to transform its digital customer experience.
24 March 2023
Credera and Screendragon enter marketing transformation alliance Global consultancy Credera has announced a new partnership, with workflow automation platform Screendragon.
02 March 2023
Kantar launches marketing effectiveness practice Professional services firm Kantar has established a new marketing effectiveness practice. The branch will help clients determine their marketing strategy and measure the return on their investment.
07 February 2023
Teneo acquires financial communications firm Tulchan International professional services group Teneo has purchased UK financial PR firm Tulchan for a reported £65 million.
12 January 2023
UK consultancy Liquid launches new office in Australia Communications advisory firm Liquid has opened a new office in Australia. The UK firm is expanding Down Under as it looks to grow its global presence.
24 October 2022
Elixirr lampoons consulting stereotypes with new campaign UK headquartered advisory Elixirr has unveiled a new campaign, satirising some of the most loathsome stereotypes of the consulting industry.
11 May 2022
Privacy-first era requires a more strategic marketing approach Richard Wheaton, Managing Director at data consultancy fifty-five, outlines why in today’s privacy-first era, marketing success hinges on a more strategic approach.
04 May 2022
Innocent’s pulled TV ad: What we can learn about greenwashing? For some, it might seem particularly challenging that Innocent Drinks faced a very public case of what looked like ‘greenwashing’ after the UK’s advertising watchdog banned one of its adverts.
16 March 2022
Research: Strong customer relationships key to recovery and growth New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
Brands must embrace a new era of innovation in 2022 As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year.
07 January 2022
Customer loyalty a missed opportunity for digital-first banks Jehan Sherjan, Insights Director at business advisory SRM Europe, outlines why customer loyalty – or more precisely, failing to build a loyal consumer base – is a missed opportunity for digital banks
26 October 2021
Turning customer data into insights remains a challenge Business leaders hold customer data in high regard, with eight-in-10 recognising its potential to drive financial benefits.
25 October 2021
CMOs become increasingly responsible for business growth Marketing leads and teams are having to become more holistic in their approach, as they look to build data-driven approaches to build better informed strategies.
29 September 2021
Marketing restrictions could cost food and drink players $500 billion Marketing restrictions could be set to wipe billions off the enterprise value from major brands in the alcohol, confectionary, savoury snacks, and sugary drinks industries.
22 July 2021
Marketing and research consultancy Incite regroups its offerings Research consultancy Incite has refreshed its portfolio of services, clustering its offerings into three main services: Strategy, Research and Planning.
20 May 2021
M&A in tech, digital, media and marketing is bouncing back Global M&A activity in technology, digital, media, and marketing bounced back in the first quarter of this year, passing pre-pandemic levels, according to a report by M&A advisory firm Ciesco.
03 May 2021
How the customer sandwich model can feed consumer centricity The classic business mantra “customer is king” still rings true today, but how brands achieve this has changed dynamically with the digital-first landscape and evolving trends.
29 April 2021
Facebook Marketplace disrupts classifieds ads landscape Internet giant Facebook launched its own marketplace in 2016, and has majorly disrupted the online classified ads space over the following five years.
16 April 2021
RS Components achieves positive ROI with personalisation Today’s digital-first world has erased the distinctions between B2B and B2C when it comes to online journeys.
25 March 2021
An approach for creating exceptional customer experiences The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020
How to use storytelling in the professional services industry Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
Heliex Power taps BIG Partnership for strategic marketing review CleanTech manufacturer Heliex Power has appointed professional services firm BIG Partnership to develop a new integrated marketing strategy that builds brand awareness and demonstrates the strengths
08 October 2020
How AI can help brands discover consumer microtrends Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Five marketing best practices from fast growing firms According to a recent report by Hinge, professional services firms that excel in marketing and business development enjoy higher growth rates and business success.
24 August 2020
VR helps Kellogg's improve new product shelf placements Accenture and Qualcomm have developed a VR solution with embedded eye-tracking to help Kellog’s put ideas on the shelving of its new products to the test.
18 June 2020
Invest in strategising the new post-covid customer and reality The UK is entering a new phase of the Covid-19 crisis – the post-peak stage.
26 May 2020
Five top PR & communications consulting firms to work for PRCA, the association for consultants in public relations and communications, has lauded five communications consultancies as best employers to work for.
03 April 2020

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