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Marketing news in the UK | Page 6
An overview of news, trends and research in Marketing consulting in the UK:
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Accenture builds digital marketing platform for Unilever
Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
McKinsey: Car insurers have dramatic marketing ROI
Car insurers have dramatic ROI on marketing and advertising effort. A study from McKinsey & Company shows that auto insurers have failed to boost sales even after spending billions of dollars on advertisements.
11 March 2013
A.T. Kearney launches a new global branding
A.T. Kearney has renewed its global branding with the aim of further distinguishing its 86-year-old brand in the international consulting marketplace. The updated look follows a year-long initiative to clarify the firm's
26 January 2012
Accenture launches a Global Marketing Campaign
Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011
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