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No news found.
How the customer sandwich model can feed consumer centricity
The classic business mantra “customer is king” still rings true today, but how brands achieve this has changed dynamically with the digital-first landscape and evolving trends.
29 April 2021
RS Components achieves positive ROI with personalisation
Today’s digital-first world has erased the distinctions between B2B and B2C when it comes to online journeys.
25 March 2021
Adopting new ways of working for medical sales representatives
The pandemic has disrupted the face-to-face sales approach in the medical healthcare industry.
11 March 2021
An approach for creating exceptional customer experiences
The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020
How to use storytelling in the professional services industry
Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
How AI can help brands discover consumer microtrends
Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Five marketing best practices from fast growing firms
According to a recent report by Hinge, professional services firms that excel in marketing and business development enjoy higher growth rates and business success.
24 August 2020
How Covid-19 is shifting priorities in the boardroom
The forecast of hundreds of global managing directors and board members remain negative for the duration of 2020, while sales figures in 2021 are anticipated to be lower than pre-Covid-19 levels.
03 August 2020
How consultants can build a sales mindset and capabilities
As clients curb their consultancy spend, it is for consultants more important than ever to secure new business in order to navigate their way out of the crisis.
02 June 2020
Invest in strategising the new post-covid customer and reality
The UK is entering a new phase of the Covid-19 crisis – the post-peak stage.
26 May 2020
Equip employees to turn them into brand ambassadors
It’s a well-known saying – employees are a brand’s best advocates and ambassadors.
04 December 2019
Guy Redwood on the value of customer behaviour knowledge
Guy Redwood, founder of user experience and behavioural research consultancy, SimpleUsability, explores how knowledge of customer behaviour is key to sustainable business growth.
22 October 2019
Retailers must make return on experience the new ROI
In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry
With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client
Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Why building trust and brand belief is key for consulting firms
Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture to work alongside WPP-owned agency on Shell CRM contract
As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Accenture sued by former sales boss for favouring 'new blood'
Accenture’s US wing has found itself at the heart of a discrimination lawsuit on the grounds of ageism.
28 August 2018
Legacy IT operations slow profitability, customer experience and innovation
Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations
Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
Eight crucial attributes for sales professionals to adopt agile working
Increased disruption, spurred on by technology, stronger competition and cost cutting, is driving the need for organisations to become agile in all areas to succeed in this changing landscape.
10 April 2018
Banks to improve customer services offerings as economy stabilises
As the global economy moves towards steady growth – with rates expecting to see rises over the coming years – banks are entering a more stable mode of operation.
28 February 2018
Six traits demonstrated by successful business and sales leaders
Based on more than thirty years of experience in leadership training and consultancy, Huthwaite International have unveiled a list of six traits that they believe are demonstrated by successful business and sales leaders.
14 February 2018
Ulster Bank says it is a pioneer in using Salesforce's AI suite for CRM
Ulster Bank, one of Ireland’s traditional Big Four banks, has according to a press statement released by its PR team completed the world’s “first full-scale Salesforce Einstein CRM implementation” in
25 October 2017
Employees in professional services critical of business development teams
According to their own employees, professional services firms are failing when it comes to business development, when compared to other industries.
07 September 2017
Customers and companies out of sync when it comes to customer service
75% of company executives believe that their organisations are customer-centric, while just 30% of customers agree.
03 August 2017
Brands need tailored strategies to win customer loyalty game
By challenging traditional beliefs around customer loyalty and cutting through purely transactional rewards, brands can create more intelligent propositions, writes Harriet Mason, an Engagement Manag
19 July 2017
Brand loyalty not enough to guarantee custom
Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
Oxyma supports Kluwer Law with improving its client segmentation
Improving client understanding and targeting is becoming increasingly important for organisations.
22 June 2017
Market Gravity helps Clydesdale and Yorkshire Bank with innovation lab
Clydesdale and Yorkshire Banks has partnered with design consultancy Market Gravity to develop, implement and launch an experiential banking innovation lab on Kensington High Street – Studio B.
17 May 2017
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