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No news found.
How Collinson Grant helped Highwood Consultants 'ready for growth'
When the UK business of Highwood Consultants sought to address a decline in trade, it brought in advisors from Collinson Grant for support.
10 January 2025
Are young decision makers stepping back from the hard sell?
Millennials, or people born between 1981 and 1996, are currently the largest generational demographic in the UK, at an estimated 14.4 million in 2024. With 12.
07 November 2024
Retailers must modernise customer experience to compete
Operations and CX having become increasingly important to the future of retail companies in the UK, but transforming those functions can be hamstrung by a company’s legacy systems.
28 August 2023
Integrated Business Planning aligns people, process and technology
The holistic approach to operations offered by Integrated Business Planning enables CEOs and managers to have greater visibility of the performance of all functions, and that agility is vital in 2023.
03 July 2023
Three steps for driving sales growth in existing accounts
In today’s uncertain economic environment, landing new clients has become harder.
12 June 2023
Volkswagen taps Cognizant to upgrade customer experience
Volkswagen Group Ireland has selected Cognizant for a project to transform its digital customer experience.
24 March 2023
Research: Strong customer relationships key to recovery and growth
New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
Customer loyalty a missed opportunity for digital-first banks
Jehan Sherjan, Insights Director at business advisory SRM Europe, outlines why customer loyalty – or more precisely, failing to build a loyal consumer base – is a missed opportunity for digital banks
26 October 2021
Turning customer data into insights remains a challenge
Business leaders hold customer data in high regard, with eight-in-10 recognising its potential to drive financial benefits.
25 October 2021
Invest in ‘unnatural salespeople’ to unlock a hidden salesforce
According to Gary Williams, founder and CEO of professional services business development coaching consultancy BD Coaching Hub, unnatural salespeople can down the line provide to be the secret weapon
13 May 2021
How the customer sandwich model can feed consumer centricity
The classic business mantra “customer is king” still rings true today, but how brands achieve this has changed dynamically with the digital-first landscape and evolving trends.
29 April 2021
RS Components achieves positive ROI with personalisation
Today’s digital-first world has erased the distinctions between B2B and B2C when it comes to online journeys.
25 March 2021
Adopting new ways of working for medical sales representatives
The pandemic has disrupted the face-to-face sales approach in the medical healthcare industry.
11 March 2021
An approach for creating exceptional customer experiences
The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020
How to use storytelling in the professional services industry
Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
How AI can help brands discover consumer microtrends
Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Five marketing best practices from fast growing firms
According to a recent report by Hinge, professional services firms that excel in marketing and business development enjoy higher growth rates and business success.
24 August 2020
How Covid-19 is shifting priorities in the boardroom
The forecast of hundreds of global managing directors and board members remain negative for the duration of 2020, while sales figures in 2021 are anticipated to be lower than pre-Covid-19 levels.
03 August 2020
How consultants can build a sales mindset and capabilities
As clients curb their consultancy spend, it is for consultants more important than ever to secure new business in order to navigate their way out of the crisis.
02 June 2020
Invest in strategising the new post-covid customer and reality
The UK is entering a new phase of the Covid-19 crisis – the post-peak stage.
26 May 2020
Equip employees to turn them into brand ambassadors
It’s a well-known saying – employees are a brand’s best advocates and ambassadors.
04 December 2019
Guy Redwood on the value of customer behaviour knowledge
Guy Redwood, founder of user experience and behavioural research consultancy, SimpleUsability, explores how knowledge of customer behaviour is key to sustainable business growth.
22 October 2019
Retailers must make return on experience the new ROI
In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry
With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client
Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Why building trust and brand belief is key for consulting firms
Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture to work alongside WPP-owned agency on Shell CRM contract
As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Accenture sued by former sales boss for favouring 'new blood'
Accenture’s US wing has found itself at the heart of a discrimination lawsuit on the grounds of ageism.
28 August 2018
Legacy IT operations slow profitability, customer experience and innovation
Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk
UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations
Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
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