Marketing news in the UK

An overview of news, trends and research in Marketing consulting in the UK:

Most communications AI transformations trapped at experimental phase Having been swept up in the AI-ferver of the last three years, the majority of companies have sought to mainline the technology into their communication functions.
13 March 2026
Umpf shifts to employee ownership with help from RSM Yorkshire and London-based PR consultancy Umpf has embarked on a new chapter as a business, by transitioning to employee ownership and unveiling a refreshed brand identity.
12 March 2026
4C Associates introduces refreshed brand identity Following its uniting with the FourCentric Group, supply chain consultancy 4C Associates has refreshed its branding. The firm says visual identity better reflects its role within the wider group.
05 March 2026
Five AI red flags threatening domain authority With the February 2026 Discover update now in the wild and a rumoured Spring Core Update on the horizon, the SEO mantra has shifted from ‘content is king’ to a more brutal reality: "Cull the slop, or
03 March 2026
Why your head of marketing should be your head of AI With so much of AI adoption linking to foundational IT infrastructure, and making AI accessible to the organisation, chief information or technology officers are often in the hot seat for making that
30 January 2026
SCCG refreshes brand amid boost in supply chain consulting demand The Supply Chain Consulting Group has launched a fresh corporate identity.
12 January 2026
William Higham on the importance of understanding consumer behaviour in volatile times Recent disruption has reshaped the workplace, as well as the customer attitudes which are key to future growth.
22 December 2025
SEO must be a financial services compliance consideration in the age of AI SEO is becoming a compliance tool in the age of AI, according to Lourenço Caliento Gonçalves, SEO consultant at AccuraCast.
17 December 2025
The gift that keeps on giving: repeat ads top consumer testing Repeats have triumphed this Christmas with five of the top ten performing TV spots reusing previous ads, new consumer testing by Kantar shows.
11 December 2025
Growth dies in the gaps between functions When companies fail to meet their growth targets, marketers are criticised for lacking creativity or deep audience understanding, whilst sales professionals are reprimanded for missing sign-up target
02 December 2025
Seller unveils brand refresh to reflect growing SME consultancy offer Boutique consultancy Seller HR and Business Solutions has refreshed its brand to reflect its growing offering for SME clients.
27 November 2025
Social media presents major market as adults ‘look forward’ to Christmas adverts With Halloween disappearing in the rear-view mirror, the road to Christmas has opened up for retail advertisers around the world.
12 November 2025
Buzzacott debuts brand and website overhaul Buzzacott has announced its “most significant update in years” for its corporate identity.
30 October 2025
ChatGPT Checkout represents a critical window for British brands As ChatGPT rolls out direct purchasing without needing to exit its platform, Charlie Terry argues “the old playbook is obsolete” for brands looking to market their products.
13 October 2025
AI means consultants must bring traditional PR back to the forefront of the marketing mix As AI and large language models begin to add the ability to purchase directly on the platform, it’s important to react to the changing media environment.
10 October 2025
‘Polite’ UK brands missing out on $10 billion in value UK brands are missing out on $10 billion in potential, thanks to short-term marketing tactics.
02 October 2025
UK professional services drowning in generic messaging For decades, advisory firms have leant on a distinctive brand of ‘consulting speak’ to win clients – but a new study suggests this may actually be driving customers away.
30 September 2025
The Marketing Plot wins consulting prize at National StartUp Awards Bristol-based start-up The Marketing Plot has been named as the business, consulting and management start-up of the Year at the 2025 UK National StartUp Awards.
25 September 2025
Nine-in-ten CMOs disappointed by increasingly tech-centric role Chief marketing officers have been left unfulfilled by their roles, as the endless churn of technological change transforms their work into a technology career.
12 September 2025
Growth consultancy MomentumABM joins Accenture Song Accenture has acquired MomentumABM for an undisclosed fee. The UK-headquartered growth consultancy will become part of creative agency Accenture Song, adding around 90 experts in Britain and the US.
05 September 2025
Talking to people in the age of big tech As companies engage in an ‘AI arms-race’, professional services brands should not lose sight of telling an effective human story as part of their services.
14 August 2025
Brand transformation in the twenty-first century As another major consulting brand pushes into the creative agency space, many conventional marketers will be looking to respond to the challenge.
13 August 2025
AI not seen as cure-all for flagging customer experience While businesses look to fend off competition by upgrading their customer experience, not everyone is sold on the idea that AI is inherently the way forward.
05 August 2025
How AI can transform the product experience Ten years on from the development of digital product information management (PIM) systems, many retailers are still facing the same challenges when it comes to showcasing high quality, accurate produ
04 July 2025
Accenture Song absorbed into new Reinvention Services line After its widely heralded rise to prevalence, Accenture Song is to be incorporated into a wider arm of Accenture’s organisation.
27 June 2025
Five key measures to maximise brand impact In an increasingly complex market, where consumers choose products based on more than just price or customer service, having a handle on all elements of brand impact is crucial for success.
04 June 2025
ASCO Group working with Propaganda on brand strategy and implementation Project management services firm ASCO has tapped Propaganda Brand Consultancy for its expertise in brand strategy.
27 May 2025
Jaguar reviewing Accenture Song creative account after divisive rebrand As Jaguar Land Rover attempts to reposition itself as a company focused exclusively on electric vehicles, it announced a bold rebrand, dropping its famous logo, and rolling out a series of commercial
23 May 2025
PwC launches new brand positioning and ‘So You Can’ campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
How to drive successful customer-centric change Customer expectations are higher than ever.
01 April 2025
Visku and Studio North nominated for European Brand Transformation Awards Professional services firm Visku and design advisory Studio North have been shortlisted for three prizes at the 2025 European Brand Transformation Awards.
03 March 2025
The Construction Consultancy brings in Ian Strachan Communications for press relations role As it bids to win more work in the UK’s growing construction market, The Construction Consultancy has partnered with Ian Strachan Communications.
14 February 2025

1
2
3
4
5
»

Out now!

Consultancy.org App

Improve your experience.

Now available in your app store.

AppStore

GooglePlay

About Consultancy.uk

Consultancy.org network

Consultancy.org network

Consultancy.org

Consultancy.org is the world’s premier online platform for the consulting industry with 12 websites globally. Consultancy.org works with 600+ leading consultancies in 100+ countries.

AppStore

GooglePlay