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Marketing news in the UK

An overview of news, trends and research in Marketing consulting in the UK:

PwC launches new brand positioning and 'So You Can' campaign PwC has refreshed its brand positioning and identity for the first time in 14 years. The launch is being rolled out globally and supported by the Nike-style campaign ‘So You Can’.
30 April 2025
Visku and Studio North nominated for European Brand Transformation Awards Professional services firm Visku and design advisory Studio North have been shortlisted for three prizes at the 2025 European Brand Transformation Awards.
03 March 2025
The Construction Consultancy brings in Ian Strachan Communications for press relations role As it bids to win more work in the UK’s growing construction market, The Construction Consultancy has partnered with Ian Strachan Communications.
14 February 2025
How skincare brands can differentiate themselves in a changing market The skincare market is becoming increasingly saturated with a multitude of new products. For brands in the market, this means that offering a differentiated proposition is more important than ever.
05 February 2025
EY launches global ‘Transformations’ marketing campaign Big Four firm EY is looking to bounce back from a year to forget, with the launch of a new branding charm offensive.
14 January 2025
UK brands see value fall amid struggle to differentiate The UK’s most valuable 30 brands have seen their combined value fall by 7%.
11 October 2024
New Commercial Arts to merge into Ogilvy Ogilvy Group will add London agency New Commercial Arts to its offering. Initially the two firms will continue to run as separate brands.
18 September 2024
Full Clarity supports Osprey Approach with UX revamp Technology and UX design consultancy Full Clarity has partnered with the UK’s leading independent legal software firm Osprey Approach to enhance its platform.
10 July 2024
How AI could be about to reshape digital marketing Technologies branded as AI have rapidly progressed from producing roughly-rendered approximations of human content, into an everyday tool may transform how the creative sector does business.
30 May 2024
Digital marketing service agencies head for recovery in 2024 In the year ahead, European marketing services agencies are more likely to bounce back than businesses in other areas of the digital services market according to new research.
16 May 2024
Consultants lagging on marketing function maturity As growth continues to slow across the UK consulting sector, a new study has found that fewer than one third of mid-sized and small consulting firms have a marketing plan.
06 February 2024
Coast Digital and Den Creative rebrand to form Elixirr Digital Elixirr has rebranded Coast Digital and Den Creative to launch its new digital label. Elixirr Digital will work with clients to boost digital innovation efforts around the world.
29 January 2024
Volkswagen taps Cognizant to upgrade customer experience Volkswagen Group Ireland has selected Cognizant for a project to transform its digital customer experience.
24 March 2023
Credera and Screendragon enter marketing transformation alliance Global consultancy Credera has announced a new partnership, with workflow automation platform Screendragon.
02 March 2023
Kantar launches marketing effectiveness practice Professional services firm Kantar has established a new marketing effectiveness practice. The branch will help clients determine their marketing strategy and measure the return on their investment.
07 February 2023
Teneo acquires financial communications firm Tulchan International professional services group Teneo has purchased UK financial PR firm Tulchan for a reported £65 million.
12 January 2023
UK consultancy Liquid launches new office in Australia Communications advisory firm Liquid has opened a new office in Australia. The UK firm is expanding Down Under as it looks to grow its global presence.
24 October 2022
Elixirr lampoons consulting stereotypes with new campaign UK headquartered advisory Elixirr has unveiled a new campaign, satirising some of the most loathsome stereotypes of the consulting industry.
11 May 2022
Privacy-first era requires a more strategic marketing approach Richard Wheaton, Managing Director at data consultancy fifty-five, outlines why in today’s privacy-first era, marketing success hinges on a more strategic approach.
04 May 2022
Innocent’s pulled TV ad: What we can learn about greenwashing? For some, it might seem particularly challenging that Innocent Drinks faced a very public case of what looked like ‘greenwashing’ after the UK’s advertising watchdog banned one of its adverts.
16 March 2022
Research: Strong customer relationships key to recovery and growth New research by Vendigital explores the changing nature of customer relationships at a time of major disruption.
22 February 2022
Brands must embrace a new era of innovation in 2022 As 2022 gets underway, there will undoubtedly be a host of trends and predictions that marketers will be looking to identify in order to help design brand strategies for the coming year.
07 January 2022
Customer loyalty a missed opportunity for digital-first banks Jehan Sherjan, Insights Director at business advisory SRM Europe, outlines why customer loyalty – or more precisely, failing to build a loyal consumer base – is a missed opportunity for digital banks
26 October 2021
Turning customer data into insights remains a challenge Business leaders hold customer data in high regard, with eight-in-10 recognising its potential to drive financial benefits.
25 October 2021
CMOs become increasingly responsible for business growth Marketing leads and teams are having to become more holistic in their approach, as they look to build data-driven approaches to build better informed strategies.
29 September 2021
Marketing restrictions could cost food and drink players $500 billion Marketing restrictions could be set to wipe billions off the enterprise value from major brands in the alcohol, confectionary, savoury snacks, and sugary drinks industries.
22 July 2021
Marketing and research consultancy Incite regroups its offerings Research consultancy Incite has refreshed its portfolio of services, clustering its offerings into three main services: Strategy, Research and Planning.
20 May 2021
M&A in tech, digital, media and marketing is bouncing back Global M&A activity in technology, digital, media, and marketing bounced back in the first quarter of this year, passing pre-pandemic levels, according to a report by M&A advisory firm Ciesco.
03 May 2021
How the customer sandwich model can feed consumer centricity The classic business mantra “customer is king” still rings true today, but how brands achieve this has changed dynamically with the digital-first landscape and evolving trends.
29 April 2021
Facebook Marketplace disrupts classifieds ads landscape Internet giant Facebook launched its own marketplace in 2016, and has majorly disrupted the online classified ads space over the following five years.
16 April 2021
RS Components achieves positive ROI with personalisation Today’s digital-first world has erased the distinctions between B2B and B2C when it comes to online journeys.
25 March 2021
An approach for creating exceptional customer experiences The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020

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