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| Marketing
An overview of news, trends and research in Marketing consulting in the UK:
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Alvarez & Marsal
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No news found.
An approach for creating exceptional customer experiences
The pandemic crisis, with its lockdowns, social distancing and customers reluctant to go back to stores, has accelerated the shift towards an all-digital shopping experience, from product searching a
02 November 2020
How to use storytelling in the professional services industry
Neuroscience research shows that storytelling is one of the most effective ways to attract people’s attention.
23 October 2020
Heliex Power taps BIG Partnership for strategic marketing review
CleanTech manufacturer Heliex Power has appointed professional services firm BIG Partnership to develop a new integrated marketing strategy that builds brand awareness and demonstrates the strengths
08 October 2020
How AI can help brands discover consumer microtrends
Widespread lockdowns have changed shopping habits and strengthened the influence of online prosumers – brand advocates who also create their own products.
28 September 2020
Five marketing best practices from fast growing firms
According to a recent report by Hinge, professional services firms that excel in marketing and business development enjoy higher growth rates and business success.
24 August 2020
VR helps Kellogg's improve new product shelf placements
Accenture and Qualcomm have developed a VR solution with embedded eye-tracking to help Kellog’s put ideas on the shelving of its new products to the test.
18 June 2020
Invest in strategising the new post-covid customer and reality
The UK is entering a new phase of the Covid-19 crisis – the post-peak stage.
26 May 2020
Five top PR & communications consulting firms to work for
PRCA, the association for consultants in public relations and communications, has lauded five communications consultancies as best employers to work for.
03 April 2020
Marketing tech in professional services isn’t a 'one size fits all'
The sheer number of marketing technology solutions is proving especially challenging for marketing leaders in the professional services sectors – how can they choose the technology that is best suite
31 March 2020
Five ways organisations can transform customer experience
As digital disruption continues to give rise to swathes of new competitors across the industrial gamut, market-leading customer experience can provide a much needed way for companies to stand out fro
09 March 2020
‘Conflict’ questions as Accenture shuts media auditing arm
Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
Marketers on how they crafted Kearney's new brand
At the turn of the year, global consulting firm A.T. Kearney broke with nine decades of heritage by drop its initials from its name.
04 February 2020
Proving marketing value in the zero-based budgeting era
Marketers face a dual challenge.
30 January 2020
How digital marketing agencies should evolve to stay relevant
The multitude of benefits brought by digital advertising continue to drive its growth. However, marketing budgets are shifting, with spend on social taking share from spend on search.
21 January 2020
Publicis Sapient partners with Heathrow to reimagine its digital offering
Digital transformation specialist Publicis Sapient has been enlisted to help Heathrow elevate its digital offering for customers.
10 January 2020
Equip employees to turn them into brand ambassadors
It’s a well-known saying – employees are a brand’s best advocates and ambassadors.
04 December 2019
Most UK creative jobs earn less than average annual salary
The UK’s creative sector is worth over £100 billion to the UK economy.
15 November 2019
Accenture drops Teneo for Red Consultancy and Headland
Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Guy Redwood on the value of customer behaviour knowledge
Guy Redwood, founder of user experience and behavioural research consultancy, SimpleUsability, explores how knowledge of customer behaviour is key to sustainable business growth.
22 October 2019
PR is important to the longevity of professional services firms
Dominic Pollard, the Director of London-based PR agency City Road Communications, on why public relations is important to the longevity of professional services firms.
25 September 2019
Non-gaming firms overpay for e-sports brand sponsorship
As sponsors rush to support teams, tournaments and individual players, the financial backing that e-sports already enjoys can only be matched by a handful of traditional sports.
10 September 2019
FMCG sector pours billions of digital advertising spend down drain
Around 60% of money spent on digital advertising by fast moving consumer goods firms is wasted, according to a new report.
06 August 2019
Legacy consulting firms need to reinvent themselves
The word “disruption” has become a bit of a buzzword for consultants, but rarely do they take the time to consider that, as an industry, they too may be ripe for disruption, says George Mayou, Partne
05 August 2019
Accenture Interactive set to merge London agencies in one studio
Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
Independent consultants who invest in marketing reap the benefits
Independent consultants who dare to invest in marketing and sales efforts are likely to earn larger salaries, according to a new study.
26 June 2019
Premier League reluctant to cash in on stadium naming rights
The renaming of football stadiums to cash in on corporate sponsors remains a contentious issue, and while it could enable clubs to post record revenues, it could also alienate the hordes of fans foot
24 May 2019
Retailers must make return on experience the new ROI
In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands
Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry
With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client
Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Kantar retires its brands to operate under single name
Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
Top CMOs focus on customer experience and storytelling to drive growth
A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
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