SCCG refreshes brand amid boost in supply chain consulting demand
The Supply Chain Consulting Group has launched a fresh corporate identity. The new logo and branding aims to sharpen the firm’s market positioning as an “independent, evidence-led logistics consultancy”.
"Our rebrand is more than a new logo; it’s a clarification of our founding principle: to deliver genuinely impartial, data-driven solutions that drive measurable growth," commented Gavin Parnell, SCCG Director.
The Supply Chain Consulting Group (SCCG) is owned and led by its directors, who are actively involved in project delivery and client engagements, whilst being supported by a senior team of consultants. Driven by this leadership, SCCG has completed more than 700 projects for over 400 clients across all sectors and five continents.
As the firm finds itself “entering a new era”, launching a comprehensive brand refresh aims to assert its credentials as a logistics consultancy built for a future of “resilient supply chains”. According to a release from the firm, unlike generalist consultancies, SCCG is built entirely around logistics and warehousing expertise – with its most senior consultants having an average of 20 years in industry and five years within SCCG.
The refreshed brand “reflects what SCCG is today”: a specialist consultancy delivering “evidence-backed logistics solutions, designed to drive measurable business growth”.
Parnell added, "As organisations navigate today’s market volatility, they need a partner whose only interest is their success, and that is what the new SCCG brand stands for."
The rebrand also looks to signals a “clearer and more assertive direction” for SCCG, as the company continues to support organisations with logistics strategy, warehouse optimisation, 3PL outsourcing, digital transformation and supply chain performance improvement.
This launch comes at a time when organisations face rising costs, market volatility and increased pressure to automate, optimise and create a more efficient and sustainable supply chain. The need for unbiased, evidence-led decision making has never been greater.
