Designit appointed to lead Kontūr’s global brand transformation

Kontūr has brought Designit on board to reposition how the company communicates its value across international markets. The brief will shift from product and hardware-led messaging toward a value-driven story focused on real-world infrastructure outcomes and operational decision-making.

Marte Elvestrand, marketing manager, Kontūr commented, “Designit quickly understood the challenge we were trying to solve: making highly complex subsurface intelligence easier to understand, position, and apply across global markets. As we continue to grow internationally and prepare for the next phase of the business, we needed a partner that could help us tell a clearer, more consistent story around the value our technology creates for customers and infrastructure operators worldwide.”

Looking ahead, Designit will lead the development of a single, unified brand narrative for Kontūr that works consistently across its global markets, while giving regional partners the flexibility to adapt it locally. As part of the brief, Designit will lead the go-to-market strategy for ‘Push Cart’, a new solution for bridge deck and utility mapping designed to broaden access to subsurface intelligence across infrastructure sectors globally. Built around real-world applications and customer outcomes rather than technical specifications, the launch reflects the broader strategic shift Kontūr is making as it expands into new markets and audiences.

Trine Brønd-Jensen, account executive at Designit, added, “Helping Kontūr shift from a product-led conversation to one centred on real-world impact aligns with Designit’s belief that powerful technology should be universally understood - not just by technical experts, but by the people and organisations whose decisions it has the power to shape. From the beginning, we invested heavily in understanding Kontūr’s world, and it’s that depth of thinking that we believe set us apart.”