Marketing news in the UK | Page 3

An overview of news, trends and research in Marketing consulting in the UK:

‘Conflict’ questions as Accenture shuts media auditing arm Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
Marketers on how they crafted Kearney's new brand At the turn of the year, global consulting firm A.T. Kearney broke with nine decades of heritage by drop its initials from its name.
04 February 2020
Proving marketing value in the zero-based budgeting era Marketers face a dual challenge.
30 January 2020
How digital marketing agencies should evolve to stay relevant The multitude of benefits brought by digital advertising continue to drive its growth. However, marketing budgets are shifting, with spend on social taking share from spend on search.
21 January 2020
Publicis Sapient partners with Heathrow to reimagine its digital offering Digital transformation specialist Publicis Sapient has been enlisted to help Heathrow elevate its digital offering for customers.
10 January 2020
Equip employees to turn them into brand ambassadors It’s a well-known saying – employees are a brand’s best advocates and ambassadors.
04 December 2019
Most UK creative jobs earn less than average annual salary The UK’s creative sector is worth over £100 billion to the UK economy.
15 November 2019
Accenture drops Teneo for Red Consultancy and Headland Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Guy Redwood on the value of customer behaviour knowledge Guy Redwood, founder of user experience and behavioural research consultancy, SimpleUsability, explores how knowledge of customer behaviour is key to sustainable business growth.
22 October 2019
PR is important to the longevity of professional services firms Dominic Pollard, the Director of London-based PR agency City Road Communications, on why public relations is important to the longevity of professional services firms.
25 September 2019
Non-gaming firms overpay for e-sports brand sponsorship As sponsors rush to support teams, tournaments and individual players, the financial backing that e-sports already enjoys can only be matched by a handful of traditional sports.
10 September 2019
FMCG sector pours billions of digital advertising spend down drain Around 60% of money spent on digital advertising by fast moving consumer goods firms is wasted, according to a new report.
06 August 2019
Legacy consulting firms need to reinvent themselves The word “disruption” has become a bit of a buzzword for consultants, but rarely do they take the time to consider that, as an industry, they too may be ripe for disruption, says George Mayou, Partne
05 August 2019
Accenture Interactive set to merge London agencies in one studio Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
Independent consultants who invest in marketing reap the benefits Independent consultants who dare to invest in marketing and sales efforts are likely to earn larger salaries, according to a new study.
26 June 2019
Premier League reluctant to cash in on stadium naming rights The renaming of football stadiums to cash in on corporate sponsors remains a contentious issue, and while it could enable clubs to post record revenues, it could also alienate the hordes of fans foot
24 May 2019
Retailers must make return on experience the new ROI In addition to the traditional return on investment (ROI) metrics such as NPS, which are used to determine a company's success, it is time to introduce another metric.
22 May 2019
Customer ratings now more influential than product brands Digital culture has been a major disrupting force for consumer brands in recent years, particularly due to the growing prominence of customer reviews posted on the internet.
21 May 2019
Operations and CX are top benefits of AI in retail industry With operations and CX having become increasingly important to the future of retail companies in the UK, many are turning to AI for help.
20 May 2019
Consultancies should innovate their marketing for the changing client Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Kantar retires its brands to operate under single name Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Branding the modern consultancy: why reputation hinges on it The reputation of firms and brand strength remain a key aspect of business in the management consulting industry. Karla Alexander, Brand Manager at Propero Partners, reflects.
03 April 2019
Understanding Gen Z is crucial for brands and retailers Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
Why building trust and brand belief is key for consulting firms Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Elixirr parodies famous Apple ad in response to new Deloitte campaign Shots have been fired in a marketing duel between Elixirr and Deloitte, with the former not-so-subtly implying the global business giant had taken inspiration from the young consultancy’s award-winni
06 November 2018
Consultancies lagging behind in the adoption of digital marketing Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolv
10 October 2018
Oliver Wyman's Lippincott helps Bain Capital redesign its brand Oliver Wyman subsidiary Lippincott has helped Bain Capital to design its brand strategy.
27 September 2018
Elixirr shortlisted for prize at 2018 International B2B Marketing Awards UK-headquartered consultancy Elixirr has been named one of the nominees for another marketing accolade, following the firm’s recent triumph at the 2018 Drum Marketing Awards.
31 August 2018
Grey launches consulting arm to battle the management consultants One of the world’s largest design agencies has launched a consulting outfit, as the two industries continue on their trajectory towards a historic synthesis.
16 August 2018

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