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Marketing news in the UK | Page 3

An overview of news, trends and research in Marketing consulting in the UK:

Consultancies should innovate their marketing for the changing client Clients of professionals services firm, like the world around them, have changed immeasurably over the past decade.
13 May 2019
Kantar retires its brands to operate under single name Professional services firm Kantar has announced it will retire the names of its brands, consolidating all its services and offerings into a single unified brand name.
01 May 2019
Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Branding the modern consultancy: why reputation hinges on it The reputation of firms and brand strength remain a key aspect of business in the management consulting industry. Karla Alexander, Brand Manager at Propero Partners, reflects.
03 April 2019
Understanding Gen Z is crucial for brands and retailers Generation Z is set to make up a huge proportion of the global consumers in just 10 years.
31 January 2019
Why building trust and brand belief is key for consulting firms Over the years, big names in the professional services sector, such as the Big Four giants and strategic firms including McKinsey and BCG, have become even bigger.
22 January 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Elixirr parodies famous Apple ad in response to new Deloitte campaign Shots have been fired in a marketing duel between Elixirr and Deloitte, with the former not-so-subtly implying the global business giant had taken inspiration from the young consultancy’s award-winni
06 November 2018
Consultancies lagging behind in the adoption of digital marketing Management consultancy firms are facing a worrying gap between client sentiment and activity, according to a new report, which is posing a threat to firms’ abilities to adapt for the future and evolv
10 October 2018
Oliver Wyman's Lippincott helps Bain Capital redesign its brand Oliver Wyman subsidiary Lippincott has helped Bain Capital to design its brand strategy.
27 September 2018
Elixirr shortlisted for prize at 2018 International B2B Marketing Awards UK-headquartered consultancy Elixirr has been named one of the nominees for another marketing accolade, following the firm’s recent triumph at the 2018 Drum Marketing Awards.
31 August 2018
Grey launches consulting arm to battle the management consultants One of the world’s largest design agencies has launched a consulting outfit, as the two industries continue on their trajectory towards a historic synthesis.
16 August 2018
Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
09 August 2018
Consultancies are increasingly interested in acquiring marketing agencies In 2017, nearly half (48%) of all acquirers of marketing services businesses came from a non-traditional marketing communications background, with consulting firms playing a highly active role.
03 August 2018
How a multi-channel digital approach lifted ITV's Love Island success After the culmination of another year of successful programming for ITV’s commercial juggernaut Love Island, the retail industry would do well to learn from the show’s lucrative mix of interactive ma
03 August 2018
Accenture wrestles with WPP and Martin Sorrell for MediaMonks Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
Legacy IT operations slow profitability, customer experience and innovation Large companies which have successfully upgraded their legacy IT are reaping the benefits.
26 June 2018
Companies with poor customer experience are putting £107 billion at risk UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
TNXTO launches customer centricity programme for London-based organisations Consultancy firm The Next Organization (TNXTO) has launched a new research programme for companies in UK’s capital city that are seeking to bolster innovation in their marketing departments.
31 May 2018
Supply chain consultancy Tokema launches digital marketing arm London-based supply chain consultancy Tokema is venturing into the digital world with the launch of Tokema Digital, a digital marketing agency for the logistics industry.
29 May 2018
Marketing strategy of Elixirr shortlisted for Drum Marketing Awards UK-headquarted firm Elixirr has been named as a finalist at this year’s Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy.
11 May 2018
Banks to improve customer services offerings as economy stabilises As the global economy moves towards steady growth – with rates expecting to see rises over the coming years – banks are entering a more stable mode of operation.
28 February 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
Digital trust of UK consumers is critical for good brand experiences Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
How intelligent digital marketing solutions give consultancies an edge Consulting firm executives and sector consultants from digital specialists Touchstone CRM joined forces on 7th December in London to work on the knotty problem of why many consulting firms are slow to adopt transformative technologies.
12 December 2017
Consulting firm Enlightened selects 5W as PR Agency of Record Enlightened, a US based management and IT consultancy, has selected 5W Public Relations as its PR Agency of Record.
20 November 2017
Advertising footprint of consultancies wildly overestimated, claims WPP Advertising industry leaders WPP have suggested that the marketing revenues of consultancies entering the sector have been “wildly overestimated” by the press.
02 November 2017
Ulster Bank says it is a pioneer in using Salesforce's AI suite for CRM Ulster Bank, one of Ireland’s traditional Big Four banks, has according to a press statement released by its PR team completed the world’s “first full-scale Salesforce Einstein CRM implementation” in
25 October 2017
Elixirr's Ellie Duffus on building a challenger consultancy brand Elixirr, a UK headquartered consulting firm, was recently named by the Financial Times as Europe’s third fastest growing consultancy.
20 October 2017
Pearson web-overhaul by Accenture shows consulting threat to ad firms Accenture have worked with global learning company Pearson to create and launch a new digital customer experience it has named OneDotCom.
10 October 2017
Marketing consultancy MindWorks transitions to employee-owned firm The ownership of Hampshire-based marketing consultancy, MindWorks Marketing, has changed hands.
06 October 2017

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