Marketing news in the UK | Page 7

An overview of news, trends and research in Marketing consulting in the UK:

5 consulting firms nominated for B2B Marketing Awards For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
EY and Capgemini best in LinkedIn Content Marketing LinkedIn has released its latest rankings on the companies that make the best use of content marketing on their platform.
19 August 2014
Millward Brown buys marketing firm EffectiveBrands Millward Brown, a subsidiary of WPP, has acquired the Dutch-based EffectiveBrands, one of Europe’s leading strategic marketing consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting
19 June 2014
Accenture buys the marketing firm Acquity Group Accenture has taken over Acquity Group, the second-biggest digital marketing-firm in the United States. The international advisory firm pays $316 million in cash for Acquity Group. Over 600 employees
15 May 2013
Accenture builds digital marketing platform for Unilever Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
McKinsey: Car insurers have dramatic marketing ROI Car insurers have dramatic ROI on marketing and advertising effort. A study from McKinsey & Company shows that auto insurers have failed to boost sales even after spending billions of dollars on advertisements.
11 March 2013
A.T. Kearney launches a new global branding A.T. Kearney has renewed its global branding with the aim of further distinguishing its 86-year-old brand in the international consulting marketplace. The updated look follows a year-long initiative to clarify the firm's
26 January 2012
Accenture launches a Global Marketing Campaign Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011

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