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Marketing news in the UK | Page 4
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No news found.
Boston Consulting Group Marketing embraces Parametric Art
The Boston Consulting Group has turned to algorithms for its company-wide branding.
19 February 2016
Poor customer experience costs Big 4 UK banks billions
The value of excellent customer services experience can be considerable. In the UK, the largest four banks – Barclays, HSBC, Lloyds and RBS – may be missing out on an average £3.
11 February 2016
Marketing services firms hit by macroeconomic conditions
Marketing services companies find themselves increasingly under pressure as a range of macroeconomic and structural challenges emerge.
09 February 2016
IBM: Cognitive pricing to retain and attract customers
Pricing strategy has only become more complex as online retail channels proliferate.
01 February 2016
Millward Brown & comScore partner for brand analytics
Millward Brown and comScore have partnered up to deliver a combined brand analytics programme to identify the end-to-end process of advertising campaigns, from the initial exposure to how that exposu
18 January 2016
Accenture & Adobe expand alliance with digital marketing
Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
3 ways digital trust can engineer higher customer loyalty
Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
3 external M&A firms advise on DQ&A | incuBeta deal
South Africa-based incuBeta and Netherlands-based DQ&A Media, both digital marketing agencies, have agreed to a merger.
16 November 2015
Millward Brown and Facebook partner for ad efficiency
The digital branch of Millward Brown and social media platform Facebook have partnered up to provide marketers with a mobile solution to measure their advertisement effectiveness on both the Facebook
13 November 2015
Yellowtail expands services offering with Design practice
Yellowtail, a Netherlands-based financial consulting firm, has expanded its offerings with the launch of its User Experience & Design (UX) practice.
13 November 2015
50 companies with the highest brand value in India
The brand value of India’s 50 most valuable brands has grown strongly, by 34% to $92 billion. HDFC Bank takes the top spot, followed by Dairtel and State Bank of India.
20 October 2015
EY: CFO-CMO cooperation increases, but barriers remain
The changing business landscape in which competitors are rapidly bringing new products and services to the market combined with advanced digital analytics is forcing companies to rethink their market
08 September 2015
Deloitte teams up with Polish consultancy Stratosfera
Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera.
01 September 2015
Customer loyalty programmes fail to capture consumers
Customer loyalty programmes have failed to grow with the times, recent research from Capgemini Consulting finds.
30 July 2015
McKinsey & Company buys design consultancy Lunar
With a focus on carefully designed user experiences able to propel companies from underdogs to market leaders, recent years has seen large companies buy up or add design practices to stave off well d
18 May 2015
Marketing overlooking customer experience goals
Four in five consumers do not feel understood as an individual by brands, research by IBM and Econsultancy shows.
13 May 2015
McKinsey: Marketing & sales capabilities bolster growth
Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
Capgemini: Loyalty schemes fail to involve digital clients
Loyalty programmes have not evolved with the digital age and as a result are failing to engage digital consumers, research by Capgemini Consulting shows.
07 April 2015
IAB & PwC: Irish mobile adspend up by 132 per cent
Mobile adspend has seen an increase of 132% in 2014, reaching €79 million and hereby accounting for a third of all digital ad spending, research by PwC and IAB shows. Total digital adspend reached €263 million in 2014, showing an increase
31 March 2015
Survey Sampling buys majority of research firm MRops
Survey Sampling International (SSI) has entered into a definitive agreement to acquire the majority of assets of marketing research firm MRops. A deal that is set to further strengthen the capabilities of SSI around management consulting and health
31 March 2015
Deloitte: Dutch online advertising reaches 1.5 billion
The Dutch online advertising market totalled €1.4 billion in turnover last year.
30 March 2015
McKinsey: 6 steps to transform marketing & sales skills
In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
Capita Resourcing buys recruitment firm ThirtyThree
Capita has acquired UK-based recruitment advertising company ThirtyThree, a move that, according to the consulting firm, will boost its existing resourcing and recruitment scheme. As part of the deal, ThirtyThree will be incorporated into
19 March 2015
McKinsey: Digital capabilities boost sales conversion
Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
IBM Studio London to transform the client experience
Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
13 March 2015
TCS fastest growing brand in IT services industry
Tata Consultancy Services, India’s leading IT services company, has been named the globe’s fastest growing brand in the IT services industry.
25 February 2015
A.T. Kearney picks Makovsky as MarComms partner
A.T. Kearney has hired Makovsky Integrated Communications to support its global PR & MarComms activities. Makovsky will work within the firm’s Vision 2020 framework as well as manage its day-to-day media and communications need
24 February 2015
BearingPoint: Actively managing staff leads to success
Front-line managers play a decisive role in improving business performance with up to a 20% increase in recurring productivity to be gained through active management techniques, recent research from
19 February 2015
Consulting firms PwC and IBM named digital superstar
Consulting firms PwC and IBM have been recognised for their outstanding digital marketing campaigns in 2014 and have been named ‘digital superstar’ by B2B Marketing. The campaigns of the two firms have ‘gone that step further&rsqu
18 December 2014
Transform: CX strategy essential for digital maturity
Having a specific customer experience (CX) vision and strategy is key for organisations to integrate and streamline CX across the whole organisation, which will benefit the organisation.
19 November 2014
Accenture in top 100 most valuable global companies
Brand company Interbrand has released its ‘Best Global Brands’ ranking of 2014. Consulting firm Accenture is the only consultancy in the list, which is, just as last year, dominated by Apple, Google and Coca Cola. Accenture is ranked #4
21 October 2014
Strategy&: Demand analytics boosts commercial performance
Companies that have best practice demand analytics in place demonstrate better commercial performance levels than competitors, concludes a new joint research study from Strategy& and INSEAD.
15 October 2014
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