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Marketing news in the UK | Page 4

An overview of news, trends and research in Marketing consulting in the UK:

Marketers and agencies must learn to demonstrate advertising effectiveness Global advertising expenditure is at an all-time high, reaching $500 billion in 2015 and growing a further 5.2% in 2016.
09 August 2017
Accenture acquires marketing and sales consultancy Brand Learning Accenture has acquired marketing and sales consultancy Brand Learning into its Customers and Channels practice, in the latest deal in a sustained period of inorganic growth.
07 August 2017
Customers and companies out of sync when it comes to customer service 75% of company executives believe that their organisations are customer-centric, while just 30% of customers agree.
03 August 2017
Uncertainty increasingly hitting workers and businesses in time of change Policy uncertainty has risen to levels above that of the depth of the financial crisis as the US and the UK and Europe find themselves in somewhat unexpected situations.
25 July 2017
What advertising effectiveness means to marketers in a digital world Global advertising spend reached an all-time high last year, estimated to be worth over $500 billion.
19 July 2017
Brands need tailored strategies to win customer loyalty game By challenging traditional beliefs around customer loyalty and cutting through purely transactional rewards, brands can create more intelligent propositions, writes Harriet Mason, an Engagement Manag
19 July 2017
Brand loyalty not enough to guarantee custom Top companies holding onto customers through brand loyalty alone is becoming increasingly difficult, according to a rectent report.
05 July 2017
Oxyma supports Kluwer Law with improving its client segmentation Improving client understanding and targeting is becoming increasingly important for organisations.
22 June 2017
Guiding principles to navigate the Customer 4.0 revolution Why are so many organisations failing to live up to their customers’ expectations? New research reveals that, on average, every adult customer in the UK complained at least once in 2016 – that’s 55 m
06 June 2017
Actively engaging frontline staff is key for successful transformation Actively engaging line managers and frontline staff are key parts of the wider organisational transformation puzzle, a new report finds.
01 March 2017
BrainJuicer launches offering that can predict ROI of digital content BrainJuicer, a UK-based market research agency, has developed a new product that, prior to launch, can forecast the success content is likely to have online realm.
06 October 2016
Pressure on prices is on the rise, innovation and value pricing key Under current economic and market trends, 83% of companies suffer from increasing price pressure and margin erosion.
29 September 2016
Opportunity to create brand awareness in Cuba as economy opens Cuba has recently been in the headlines. President Obama was the first US head of state to visit the country in 90 years, following warming diplomatic relations.
03 August 2016
Customer Experience value key for marketers to maximise CX return The secret to maximising CX return is to focus on customer experience value, says Andy Main, head of Deloitte Digital. Marketers are competing on experience now more than ever.
01 July 2016
GeeFirm supports More with Zoho ERP and Google for Work transition Netherlands-based marketing and design group More has commissioned GeeFirm to transform its IT infrastructure.
14 June 2016
Consultants pushing into advertising and marcomms space Much has in recent months been written about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, M cKinsey et al – pose to the established advertising netw
17 March 2016
ELIA hires Novel for strategy consulting on NEU NOW From 14-18 September 2016 the arts festival NEU NOW will take place in Amsterdam, the Netherlands.
09 March 2016
Boston Consulting Group Marketing embraces Parametric Art The Boston Consulting Group has turned to algorithms for its company-wide branding.
19 February 2016
Poor customer experience costs Big 4 UK banks billions The value of excellent customer services experience can be considerable. In the UK, the largest four banks – Barclays, HSBC, Lloyds and RBS – may be missing out on an average £3.
11 February 2016
Marketing services firms hit by macroeconomic conditions Marketing services companies find themselves increasingly under pressure as a range of macroeconomic and structural challenges emerge.
09 February 2016
IBM: Cognitive pricing to retain and attract customers Pricing strategy has only become more complex as online retail channels proliferate.
01 February 2016
Millward Brown & comScore partner for brand analytics Millward Brown and comScore have partnered up to deliver a combined brand analytics programme to identify the end-to-end process of advertising campaigns, from the initial exposure to how that exposu
18 January 2016
Accenture & Adobe expand alliance with digital marketing Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
3 ways digital trust can engineer higher customer loyalty Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
3 external M&A firms advise on DQ&A | incuBeta deal South Africa-based incuBeta and Netherlands-based DQ&A Media, both digital marketing agencies, have agreed to a merger.
16 November 2015
Millward Brown and Facebook partner for ad efficiency The digital branch of Millward Brown and social media platform Facebook have partnered up to provide marketers with a mobile solution to measure their advertisement effectiveness on both the Facebook
13 November 2015
Yellowtail expands services offering with Design practice Yellowtail, a Netherlands-based financial consulting firm, has expanded its offerings with the launch of its User Experience & Design (UX) practice.
13 November 2015
50 companies with the highest brand value in India The brand value of India’s 50 most valuable brands has grown strongly, by 34% to $92 billion. HDFC Bank takes the top spot, followed by Dairtel and State Bank of India.
20 October 2015
EY: CFO-CMO cooperation increases, but barriers remain The changing business landscape in which competitors are rapidly bringing new products and services to the market combined with advanced digital analytics is forcing companies to rethink their market
08 September 2015
Deloitte teams up with Polish consultancy Stratosfera Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera.
01 September 2015
Customer loyalty programmes fail to capture consumers Customer loyalty programmes have failed to grow with the times, recent research from Capgemini Consulting finds.
30 July 2015
McKinsey & Company buys design consultancy Lunar With a focus on carefully designed user experiences able to propel companies from underdogs to market leaders, recent years has seen large companies buy up or add design practices to stave off well d
18 May 2015

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