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| Marketing | Page 4
An overview of news, trends and research in Marketing consulting in the UK:
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Alvarez & Marsal
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No news found.
Marketing overlooking customer experience goals
Four in five consumers do not feel understood as an individual by brands, research by IBM and Econsultancy shows.
13 May 2015
McKinsey: Marketing & sales capabilities bolster growth
Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
Capgemini: Loyalty schemes fail to involve digital clients
Loyalty programmes have not evolved with the digital age and as a result are failing to engage digital consumers, research by Capgemini Consulting shows.
07 April 2015
IAB & PwC: Irish mobile adspend up by 132 per cent
Mobile adspend has seen an increase of 132% in 2014, reaching €79 million and hereby accounting for a third of all digital ad spending, research by PwC and IAB shows. Total digital adspend reached €263 million in 2014, showing an increase
31 March 2015
Survey Sampling buys majority of research firm MRops
Survey Sampling International (SSI) has entered into a definitive agreement to acquire the majority of assets of marketing research firm MRops. A deal that is set to further strengthen the capabilities of SSI around management consulting and health
31 March 2015
Deloitte: Dutch online advertising reaches 1.5 billion
The Dutch online advertising market totalled €1.4 billion in turnover last year.
30 March 2015
McKinsey: 6 steps to transform marketing & sales skills
In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
Capita Resourcing buys recruitment firm ThirtyThree
Capita has acquired UK-based recruitment advertising company ThirtyThree, a move that, according to the consulting firm, will boost its existing resourcing and recruitment scheme. As part of the deal, ThirtyThree will be incorporated into
19 March 2015
McKinsey: Digital capabilities boost sales conversion
Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
IBM Studio London to transform the client experience
Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
13 March 2015
TCS fastest growing brand in IT services industry
Tata Consultancy Services, India’s leading IT services company, has been named the globe’s fastest growing brand in the IT services industry.
25 February 2015
A.T. Kearney picks Makovsky as MarComms partner
A.T. Kearney has hired Makovsky Integrated Communications to support its global PR & MarComms activities. Makovsky will work within the firm’s Vision 2020 framework as well as manage its day-to-day media and communications need
24 February 2015
BearingPoint: Actively managing staff leads to success
Front-line managers play a decisive role in improving business performance with up to a 20% increase in recurring productivity to be gained through active management techniques, recent research from
19 February 2015
Consulting firms PwC and IBM named digital superstar
Consulting firms PwC and IBM have been recognised for their outstanding digital marketing campaigns in 2014 and have been named ‘digital superstar’ by B2B Marketing. The campaigns of the two firms have ‘gone that step further&rsqu
18 December 2014
Transform: CX strategy essential for digital maturity
Having a specific customer experience (CX) vision and strategy is key for organisations to integrate and streamline CX across the whole organisation, which will benefit the organisation.
19 November 2014
Accenture in top 100 most valuable global companies
Brand company Interbrand has released its ‘Best Global Brands’ ranking of 2014. Consulting firm Accenture is the only consultancy in the list, which is, just as last year, dominated by Apple, Google and Coca Cola. Accenture is ranked #4
21 October 2014
Strategy&: Demand analytics boosts commercial performance
Companies that have best practice demand analytics in place demonstrate better commercial performance levels than competitors, concludes a new joint research study from Strategy& and INSEAD.
15 October 2014
PwC: UK appetite for online video drives digital ad spend
The increasing number of Britons that watch TV and movies online has driven the advertisement industry to increase its digital advertising spending, with an increase of almost 200% on mobile video ads, according to a research from PwC an
13 October 2014
OC&C: Measuring Marketing ROI in the digital age
In the third article looking at OC&C Strategy Consultants' research into CMO's top priorities, Fergus Jarvis, partner at OC&C Strategy Consultants, discusses the trials and tribulations of measuring
01 October 2014
OC&C: Personalisation priority for Chief Marketing Officers
Recent research has found that personalisation is the number one priority for chief marketing officers, says Fergus Jarvis, partner at OC&C Strategy Consultants, in the second of a series of articles
23 September 2014
Strategy&: Four reasons why price elasticity is obsolete
For decades, economic and business theory on pricing has centered around the concept of ‘price elasticity*’.
18 September 2014
OC&C: Major trends impacting Chief Marketing Officers
In the first of a series of articles, Fergus Jarvis, partner at OC&C Strategy Consultants, looks at the major trends shaping chief marketing officers' strategies. The environment in which CMOs operate has never changed more radical
16 September 2014
Lippincott buys San Francisco firm Bonfire Communications
Global branding firm Lippincott has acquired Bonfire Communications, a U.S. agency that specialises in employee engagement and internal communications. As part of the deal, all of the roughly 20 consultants of Bonfire Communications will
12 September 2014
PwC: Success of CMO and CIO increasingly intertwined
For organizations seeking to accelerate the value and impact of their digital marketing investment, it’s time to shift the focus from the creative to the collaborative. As the intersection points between marketing strategy and the underlying
04 September 2014
Millward Brown Digital buys US based InsightExpress
Millward Brown, one of the largest brand and media consulting agencies, has acquired InsightExpress, a U.S. based provider of media analytics for brand marketers. InsightExpress will be integrated into Millward Brown’s Digital busi
27 August 2014
5 consulting firms nominated for B2B Marketing Awards
For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
EY and Capgemini best in LinkedIn Content Marketing
LinkedIn has released its latest rankings on the companies that make the best use of content marketing on their platform.
19 August 2014
Millward Brown buys marketing firm EffectiveBrands
Millward Brown, a subsidiary of WPP, has acquired the Dutch-based EffectiveBrands, one of Europe’s leading strategic marketing consulting firms. Millward Brown will combine EffectiveBrands with Millward Brown Optimor, its strategy consulting
19 June 2014
Accenture buys the marketing firm Acquity Group
Accenture has taken over Acquity Group, the second-biggest digital marketing-firm in the United States. The international advisory firm pays $316 million in cash for Acquity Group. Over 600 employees
15 May 2013
Accenture builds digital marketing platform for Unilever
Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
McKinsey: Car insurers have dramatic marketing ROI
Car insurers have dramatic ROI on marketing and advertising effort. A study from McKinsey & Company shows that auto insurers have failed to boost sales even after spending billions of dollars on advertisements.
11 March 2013
A.T. Kearney launches a new global branding
A.T. Kearney has renewed its global branding with the aim of further distinguishing its 86-year-old brand in the international consulting marketplace. The updated look follows a year-long initiative to clarify the firm's
26 January 2012
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