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Marketing news in the UK | Page 4

An overview of news, trends and research in Marketing consulting in the UK:

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AFRY Management Consulting Airwalk Reply Alvarez & Marsal Analysys Mason Argon & Co Ayming Bain & Company BearingPoint BJSS Campbell Tickell Capgemini Invent Cedar Management Consulting CIL Management Consultants Coeus Consulting COMATCH Cordence Worldwide Deloitte Delta Capita Develop Consulting dss+ EFESO Consulting Elixirr Enfuse Group Fairgrove Partners FTI Consulting Genioo GEP H&Z Management Consulting HKA Humatica Inverto KPMG L.E.K. Consulting LanciaConsult Maine Pointe Mason Advisory McKinsey & Company Metyis MI-GSO | PCUBED NERA Economic Consulting Netcompany Nextcontinent NMS Consulting North Highland Nous Group OC&C Strategy Consultants Ogilvy Consulting Oliver Wight Oliver Wyman PA Consulting PMP Strategy Projective Group Publicis Sapient Q5 Roland Berger Sionic Skarbek Associates Slalom Super User Studio Tensing The Upside umlaut Valcon West Monroe Yonder Consulting

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Consulting sector 11 Financial data 2 Freelance 1 Interviews 2 M&A in consulting 13 Milestones 5 Models & Methods 1 New firms 1 New offices 2 Partnerships 7 People 1 Rankings & Awards 8 Remarkable 1 Training & Education 1

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Arts & Culture 1 Automotive 1 Aviation 1 Banking 3 Energy 2 Financial Services 5 Food & Beverage 3 Football 1 ICT 4 Insurance 1 Legal 1 Manufacturing 2 Media 11 Oil & Gas 1 Online 15 Retail 10 Sport 1 Technology 4

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Artificial Intelligence 2 Big Data 1 Crisis 1 Economy 4

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Customer Experience value key for marketers to maximise CX return The secret to maximising CX return is to focus on customer experience value, says Andy Main, head of Deloitte Digital. Marketers are competing on experience now more than ever.
01 July 2016
GeeFirm supports More with Zoho ERP and Google for Work transition Netherlands-based marketing and design group More has commissioned GeeFirm to transform its IT infrastructure.
14 June 2016
Consultants pushing into advertising and marcomms space Much has in recent months been written about the challenges the big consulting and accountancy groups – KPMG, Deloitte, PwC, Grant Thornton, M cKinsey et al – pose to the established advertising netw
17 March 2016
ELIA hires Novel for strategy consulting on NEU NOW From 14-18 September 2016 the arts festival NEU NOW will take place in Amsterdam, the Netherlands.
09 March 2016
Boston Consulting Group Marketing embraces Parametric Art The Boston Consulting Group has turned to algorithms for its company-wide branding.
19 February 2016
Poor customer experience costs Big 4 UK banks billions The value of excellent customer services experience can be considerable. In the UK, the largest four banks – Barclays, HSBC, Lloyds and RBS – may be missing out on an average £3.
11 February 2016
Marketing services firms hit by macroeconomic conditions Marketing services companies find themselves increasingly under pressure as a range of macroeconomic and structural challenges emerge.
09 February 2016
IBM: Cognitive pricing to retain and attract customers Pricing strategy has only become more complex as online retail channels proliferate.
01 February 2016
Millward Brown & comScore partner for brand analytics Millward Brown and comScore have partnered up to deliver a combined brand analytics programme to identify the end-to-end process of advertising campaigns, from the initial exposure to how that exposu
18 January 2016
Accenture & Adobe expand alliance with digital marketing Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
3 ways digital trust can engineer higher customer loyalty Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
3 external M&A firms advise on DQ&A | incuBeta deal South Africa-based incuBeta and Netherlands-based DQ&A Media, both digital marketing agencies, have agreed to a merger.
16 November 2015
Millward Brown and Facebook partner for ad efficiency The digital branch of Millward Brown and social media platform Facebook have partnered up to provide marketers with a mobile solution to measure their advertisement effectiveness on both the Facebook
13 November 2015
Yellowtail expands services offering with Design practice Yellowtail, a Netherlands-based financial consulting firm, has expanded its offerings with the launch of its User Experience & Design (UX) practice.
13 November 2015
50 companies with the highest brand value in India The brand value of India’s 50 most valuable brands has grown strongly, by 34% to $92 billion. HDFC Bank takes the top spot, followed by Dairtel and State Bank of India.
20 October 2015
EY: CFO-CMO cooperation increases, but barriers remain The changing business landscape in which competitors are rapidly bringing new products and services to the market combined with advanced digital analytics is forcing companies to rethink their market
08 September 2015
Deloitte teams up with Polish consultancy Stratosfera Deloitte has boosted its competence in strategic marketing advisory services with the addition of Polish consulting firm Stratosfera.
01 September 2015
Customer loyalty programmes fail to capture consumers Customer loyalty programmes have failed to grow with the times, recent research from Capgemini Consulting finds.
30 July 2015
McKinsey & Company buys design consultancy Lunar With a focus on carefully designed user experiences able to propel companies from underdogs to market leaders, recent years has seen large companies buy up or add design practices to stave off well d
18 May 2015
Marketing overlooking customer experience goals Four in five consumers do not feel understood as an individual by brands, research by IBM and Econsultancy shows.
13 May 2015
McKinsey: Marketing & sales capabilities bolster growth Implementing modern marketing and sales capabilities can help average performing businesses significantly improve growth rates, according to recent research from McKinsey.
13 April 2015
Capgemini: Loyalty schemes fail to involve digital clients Loyalty programmes have not evolved with the digital age and as a result are failing to engage digital consumers, research by Capgemini Consulting shows.
07 April 2015
IAB & PwC: Irish mobile adspend up by 132 per cent Mobile adspend has seen an increase of 132% in 2014, reaching €79 million and hereby accounting for a third of all digital ad spending, research by PwC and IAB shows. Total digital adspend reached €263 million in 2014, showing an increase
31 March 2015
Survey Sampling buys majority of research firm MRops Survey Sampling International (SSI) has entered into a definitive agreement to acquire the majority of assets of marketing research firm MRops. A deal that is set to further strengthen the capabilities of SSI around management consulting and health
31 March 2015
Deloitte: Dutch online advertising reaches 1.5 billion The Dutch online advertising market totalled €1.4 billion in turnover last year.
30 March 2015
McKinsey: 6 steps to transform marketing & sales skills In order to keep up with the ever-changing global economy, businesses should possess superior internal capabilities, most notably commercial capabilities in marketing and sales, McKinsey & Company po
30 March 2015
Capita Resourcing buys recruitment firm ThirtyThree Capita has acquired UK-based recruitment advertising company ThirtyThree, a move that, according to the consulting firm, will boost its existing resourcing and recruitment scheme. As part of the deal, ThirtyThree will be incorporated into
19 March 2015
McKinsey: Digital capabilities boost sales conversion Companies that fit a variety of digital channels into their marketing engagement are capturing large swaths of consumers, McKinsey & Company research shows.
17 March 2015
IBM Studio London to transform the client experience Global IT giant IBM has recently opened a new IBM Studio in London, with the aim of offering local clients a space to work side-by-side with different IBM experts to analyse challenges, integrate technologies and develop new products and services.
13 March 2015
TCS fastest growing brand in IT services industry Tata Consultancy Services, India’s leading IT services company, has been named the globe’s fastest growing brand in the IT services industry.
25 February 2015
A.T. Kearney picks Makovsky as MarComms partner A.T. Kearney has hired Makovsky Integrated Communications to support its global PR & MarComms activities. Makovsky will work within the firm’s Vision 2020 framework as well as manage its day-to-day media and communications need
24 February 2015
BearingPoint: Actively managing staff leads to success Front-line managers play a decisive role in improving business performance with up to a 20% increase in recurring productivity to be gained through active management techniques, recent research from
19 February 2015

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