Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards

09 August 2018 Consultancy.uk

UK-headquartered firm Elixirr has been named as a winner the 2018 Drum Marketing Awards for its ‘Challenger Consultancy’ marketing strategy. The firm fought off competition for B2B Marketing Strategy of the Year from seven other firms from across the business spectrum to take the prestigious prize.

Having grown exponentially since its launch in 2009, Elixirr often characterises itself as ‘young and ambitious’. The self-styled ‘Challenger Consultancy’ was named one of the fastest growing consulting businesses in Europe last year, having recorded a revenue of €21.5 million, at a growth rate of 424% while, following its expansion into the US, the firm performed a similar feat in the American market.

Such success at a new firm cannot come without an effective market strategy, however, with new, smaller firms often struggling to win a market share from the established names of the consulting industry without such a plan in place. According to co-founder and Managing Partner Stephen Newton, Elixirr was no different in this regard. Speaking to Consultancy.uk in a recent interview, he said, “Sourcing a revenue stream independent of my personal network was difficult without that reputation, so one of the key steps we took to overcome that was to build market recognition and invest in our brand.”

Elixirr scoops B2B Marketing Strategy prize 2018 Drum Marketing Awards

To that end, this year, Elixirr’s ‘Challenger Consultancy’ brand strategy was nominated for a top prize at the Drum Marketing Awards. The firm was shortlisted for the B2B Marketing Strategy of the Year going back in May, and following the award ceremony during the summer, it was eventually announced that the firm had fended off competition from seven other entities to take the accolade home. Elixirr had been shortlisted alongside financial institution Barclays, as well as marketing agencies Earnest, Harvard, mark-making, RLA Group, Stein IAS and Velocity Partners.

Commenting on the result, Ellie Duffus, the Marketing Principal who leads Elixirr’s marketing strategy, said, “Our team do amazing work every day for our clients and it’s this that inspires us all to proudly tell our stories, share Elixirr’s expertise to deliver more for our clients. From a marketing perspective, this value manifests through a combination of strong positioning, expertise, creativity and personality. It’s humbling to have been given such an accolade – thank you to The Drum!”

Graham Busby, one of Elixirr’s founders and a Partner at the firm, added, “Our clients often comment on the strength of our brand and marketing and to now be recognised by The Drum with an award of this calibre is something quite special. We really do put our heart and soul into the design and delivery of our marketing strategy, and every single member of the Elixirr team is an important part of it – congratulations to them all!”

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Six attractive professional services firms to work for in UK

23 April 2019 Consultancy.uk

Consulting firms dominate the 25 companies named by LinkedIn as the most attractive organisations to work for in Britain. JLL, Engie, CBRE, Atkins, Schroders and GE each made the grade, with the professional services sector putting in the strongest showing of any industry in the UK.

Each year, the editors and data scientists of social business platform LinkedIn examine which firms are the most attractive to job seekers, as well as which are the best at retaining their talent. Utilising information gathered from billions of actions taken by more than 433 million members, LinkedIn leverages a data-driven approach to consider what members are doing – not just saying – in their search for fulfilling careers. The result is the Top Companies list, an annual ranking of the most sought-after companies – now in its fifth year.

Each of the previous incarnations of the list has seen a strong showing from the UK consulting industry, with its contingent including McKinsey & Company, EYBoston Consultancy Group and Accenture in 2018. This year has seen the sector continue to see its stock rise, with the diversity of the sector’s workload buoying six professional services firms which were not on the previous ranking to prominence.

Analysing the anonymised actions of British-based LinkedIn members, the company determined which firms were the most attractive through four main pillars: interest in the company, engagement with the company’s employees, job demand and employee retention. As a result of this, real estate professional services firm JLL was found to be the most attractive consulting firm to LinkedIn members in the UK.

Six most attractive professional services firms to work for in UK

Ranked sixth in the overall list of companies, 2018 saw the commercial real estate services consultancy expand its London-based Ratings practice in anticipation of growing demand for real estate valuations in the UK. JLL, which boasts a global headcount of 82,000, holds UK locations in London, Norwich and Manchester, and the firm was recently named one of the world’s most ethical companies for the 12th year in a row by The Ethisphere Institute. 

Sitting 10th in LinkedIn’s ranking, Engie is a French multinational professional services firm, headquartered in La Défense, Courbevoie. While the firm primarily operates in utilities – specifically in the fields of electricity generation and distribution, natural gas, nuclear, renewable energy and petroleum – its investment in cleaner tech has also seen it come to offer a host of engineering consulting services, including feasibility studies, engineering, project management and client support. The firm’s 19,000 UK staff work from offices in London, Leeds and Newcastle-upon-Tyne.

With a global headcount of 90,000, CBRE, which was ranked 13th by LinkedIn, is a real estate advisory firm, with UK offices in London, Birmingham and Glasgow. The firm oversaw the sale of a number of major locations over the course of 2018, including a key residential site in North Leigh, and an office belonging to the British Steel Pension Fund.

Atkins, which was listed 23rd, is a British professional services firm which was purchased by the SNC-Lavalin Group for £2.1 billion in 2017. With 7,300 employees in the UK, Atkins operates from locations in London, Bristol, Kingston-upon-Thames, and offers services in engineering, operations, programme and project management. Late in 2018, the firm was named one of the top employers in the UK for working mothers, receiving plaudits for its innovation in flexible working from Workingmums.co.uk.

Schroders, a global asset management firm with UK offices in London, Bromley, Chelmsford, ranked 24th. Asset management is a fast-expanding segment of consulting, and according to LinkedIn, 43% of the professional services firm’s staff have been at the company for at least six years, while nearly a third of UK roles were filled with internal candidates in 2017. Schroders boasts a global headcount of 4,600.

Finally, multifaceted professional services firm GE was ranked 25th. The engineering, operations, information technology and advisory firm has its hand in everything from energy to health care – where it was recently nominated for a prize at the 2019 Management Consultancies Association Awards. The long-standing conglomerate said 2019 is set to be a “reset year”, while it seeks to revamp its power-related businesses at the same time that it builds on strong growth within the aviation scene.

Other sectors

Elsewhere, the financial services industry saw a high level of representation in LinkedIn’s ranking. JP Morgan was listed in second place, while Barclays, Goldman Sachs and Aviva also made the grade. This represents a decline of one listing since 2018’s figures, perhaps reflecting the uncertainty surrounding the UK’s financial sector, amid the continued twists and turns of the Brexit saga.

Retail saw a slight rebound on its decimation in last year’s ranking. Having seemingly fallen out of favour in 2018, Sainsbury’s returned this year, sitting in third place. It was joined in the top 25 by fellow ‘Big Four’ supermarket Asda – though the news that some 60,000 Asda staff could be in line to lose their paid lunch breaks under new contracts could well see the company drop off the list in 2020. Marks & Spencer also made the list. The historically up-market supermarket now runs a work-placement programme called Marks & Start, which helps single parents, people with disabilities and the homeless to build careers within the company.

Healthcare and pharmaceuticals saw three entrants in the list too. Britain’s 50 fastest-growing privately-owned pharmaceutical companies have all increased sales by at least 10% in each of their last two financial years, facing down headwinds such as Brexit and NHS spending pressures to deliver rapid growth. GSK represented the pharmaceutical sector in fourth place, while Bupa and Johnson & Johnson stood for the healthcare and hospital industry in fifth and 16th respectively.

While the technology sector ultimately hosted the ranking’s top performer, Amazon, the only other sector incumbent was Google parent company Alphabet, in 19th. Salesforce and Dell Technologies, meanwhile, dropped off the ranking, having both been present in 2018.

The oil and energy sector’s representation is supplemented by hybrid firm Engie; however, the sector only fielded two pure-play members. BP, in eighth, and Shell, in 11th, have both spent time attempting to diversify in recent years, prompted by public image crises relating to the negative impact of fossil fuels on the planet, as well declining oil prices and the rising demand for renewable energy. These dynamics have, in turn, led to new skills coming into demand within the companies. 

Finally, the list was rounded off by singular representatives of five separate industries. Representing leisure in 12th was TUI, followed by food producer Associated British Foods (17th), building materials firm Travis Perkins (20th), telecommunications giant BT (21st) and utilities firm Centrica (22nd).