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For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing. Among the short-listed nominees are five consulting firms: Accenture, Deloitte, Grant Thornton, IBM and Tata Consultancy Services.
B2B Marketing Awards 2014
The annual B2B Marketing Awards are awards that reward excellence in the field of B2B marketing* and were first launched in 2005. Winners of these awards are organisations of all sizes and sectors and among its winners are Google, Microsoft, Barclays, Canon, Unilever and several consulting firms.
The awards consist of 28 categories, including categories such as best campaign, best use of social media, best use of content marketing, best use of thought leadership, best limited-budget campaign, B2B marketer of the year, and awards per marketing channel.
The jury has has nominated 100+ nominees, including five consulting firms: Accenture, Deloitte, Grant Thornton, IBM and Tata Consultancy Services. An overview of the nominations of the five firms:
Accenture:
Best international audience campaign:
'Client success stories. High performance. Delivered.' for Accenture by TBWAChiatDay
B2B marketer of the year:
Teresa Poggenpohl, managing director - global image, Accenture
Deloitte:
Best multichannel campaign:
‘UK technology, media & telecommunications predictions 2014’ by Deloitte
Best use of live-event marketing:
‘The Deloitte European shared services conference 2013’ by Deloitte
Best use of thought leadership:
'State of the state 2013' by Deloitte
Best internal audience campaign
'In their shoes' by Deloitte
Grant Thornton:
Best use of content marketing:
‘Grant Thornton - thinking’ by Grant Thornton
IBM:
Best multichannel campaign:
‘IBM/Finextra future money event and online programme’ for IBM UK by Finextra.com
Best use of live-event marketing:
‘Smarter rugby fans’ for IBM by OgilvyOne
Best use of digital techniques or technologies:
‘Data driven souvenirs’ for IBM by OgilvyOne
Tata Consultancy Services:
Best use of content marketing:
‘TCS retail decision maker campaign’ for Tata Consultancy Services (TCS) by Quantum Marketing Group
In the coming months the jury will evaluate the different nominations on four criteria: understanding of objectives, strategic thinking, creativity, and effectiveness/results. The winners will be announced during the prize ceremony on November 20th, 2014, at the Honourable Artillery Company in London.
* B2B marketing is defined as a business selling a service to another business (B2B) as opposed to selling to a consumer (known as B2C).
