Accenture launches a Global Marketing Campaign

22 November 2011

Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used such as online ads, search engines, social media and interactive billboards. The campaign, which has an estimated budget of €50 million, is active in more than 200 cities across six continents, making it the largest campaign ever by the consulting firm.

First big campaign since Tiger Woods

The new campaign is the first since the sponsorship ties with superstar Tiger Woods was terminated in 2009. Accenture’s campaigns had been centred on Woods for six years, first with the slogan “Go on. Be a Tiger” and later with “We know what it takes to be a Tiger.” Since then, its ads and pictures have featured photographs of animals - giraffes, sheep, elephants and polar bears, but never tigers - as metaphors to bring to life the Accenture brand theme of “High Performance Delivered.”

New campaign: value-added for customers

The new campaign is aimed at demonstrating Accenture’s full depth and breadth of its capabilities and focuses on the value Accenture creates for its clients. The ads contain testimonials from several global clients, such as Unilever, Marriott, the Royal Shakespeare Company and New York City. For instance, the print ads featuring Unilever describe how Accenture helped Unilever executives “with an unprecedented effort to simplify, standardize and unify their business processes worldwide,” achieving “over €1 billion in savings” so far.

Accenture Campagne

“This new campaign is the next chapter in the evolution of Accenture’s successful “High Performance Delivered” brand positioning,” said Roxanne Taylor, Accenture’s chief marketing & communications officer. ““High performance delivered” is the essence of our business strategy. The campaign brings to life how we leverage our industry expertise and leading consulting and technology capabilities to create significant, tangible business value for clients.”

De campaign was created by TBWA/Chiat/Day (Accenture recently ended its 22-year association with Young & Rubicam). Tag Worldwide was hired by Accenture for the global production of the campaign.


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Grant Thornton advises on deal for high-growth cloud hosting firm

08 April 2019

Grant Thornton’s North West Corporate Finance team has completed its first TMT deal of 2019. The professional services firm advised the shareholders of Hosted Desktop UK on their investment from specialist SME lender Beechbrook Capital.

Technological disruption and changing consumer behaviour have continued to affect top Technology, Media & Telecommunications (TMT) players in recent years. The industry has seen revenues border on stagnation over the past decade, at 0.4% annual growth since 2008. While the industry is keen to develop new digital services and models to meet market challenges, they face a range of barriers – meaning the recruiting of talent specialising in innovative software and technology has become a key goal for the industry.

Amid this, Hosted Desktop UK (HDUK) provides cloud computing services to small and medium sized businesses across the UK. The firm’s cloud solutions provide businesses with IT reliability, flexibility, value for money and business continuity. As the firm bids to grow in the UK, with demand for its disruptive technologies high, HDUK has secured a key investment from specialist SME lender Beechbrook Capital.

Grant Thornton advises on deal for high-growth cloud hosting firm

The transaction was Beechbrook Capital’s maiden deal from its latest UK SME credit fund, which supports small and medium-sized businesses in the UK with EBITDA of £1 million and above. Manchester law firms Pannone Corporate (sell-side advice, led by Mark Winthorpe) and DWF LLP (buy-side advice, led by Jonathan Robinson) also advised on the deal, while Grant Thornton’s North West Corporate Finance team advised HDUK’s shareholders.

The deal represents the Grant Thornton branch’s first TMT deal of 2019, with a team comprised of Partner and Head of Corporate Finance Peter Terry, Manager Daniel Brecker and Assistant Manager Cariad Mudford advising HDUK shareholders on the investment. It is the third key deal in the TMT sector that the GT North team has advised on in the last 18 months, following the £16.5 million sale of Salford-based Sonassi to Iomart in December 2017 and NorthEdge Capital’s investment in Yorkshire company iPortalis in August 2018.

Grant Thornton’s Peter Terry said of the news, “As our domestic and working lives become ever-more technology dependent, it’s no surprise that there continues to be strong investor interest in any asset in the cloud computing, data infrastructure and connectivity space… We were pleased to work with Beechbrook Capital on the first deal in its new fund. It shows that despite the well-documented uncertainties in the economy there are still good funding options for dynamic SMEs and their management teams.”