Buzzacott debuts brand and website overhaul
Buzzacott has announced its “most significant update in years” for its corporate identity. The firm has also unveiled a newly designed website, emphasising its independence while many of its mid-market peers are consolidating via mergers, or private equity backing.
A difficult couple of years for the UK professional services sector has seen the number of deals aimed at obtaining financial security rise among mid-tier players. Alongside many firms opting to become part of a larger network like Accenture or MHA, many are also taking on funding from private equity – Grant Thornton, Mace Consult, and AAB among them – to power their expansion.
According to a release from accountancy and advisory firm Buzzacott, however, the firm is determined to go its own way – and has launched a refreshed brand and new website to reflect that. With its “growth ambitions and focus on delivering clearer, more connected advice to clients” in mind, the update comes “while many mid-tier firms are turning to mergers or private equity backing to compete, Buzzacott is staying independent, investing in its own growth to give clients a trusted alternative to the larger networks.”
Tony Hopson, managing partner at Buzzacott, commented, “Our firm has achieved incredible organic growth over the past few years, a testament to the trust our clients have put in us and the hard work of our people. While many of our competitors are merging, we’re proving that staying independent can still be a powerful way to grow. This brand refresh will give us the momentum to keep that growth going.”
With 57 partners, more than 600 people and revenues of £90 million, the London-based firm supports businesses, individuals, and not-for-profits with audit, tax, financial planning, corporate finance, and business services. The update represents “the most significant change the firm has made in years” to its branding, as clients face increasing complexity across regulation, technology, and markets.
Hopson added, “Our new identity speaks to our future. For over 100 years we’ve been defined by an innovative strategy and bold decisions which has helped us get to where we are today. Our brand refresh is another indicator that we’ll continue to lead and innovate as we grow.”
As well as a sharpened, green logo, the refreshed design also introduces a more flexible design system, and a rebuilt website structured around client needs, offering clearer navigation and specialist insights. Updated photography showcases the firm’s people, replacing stock imagery with authentic visuals that reflect Buzzacott’s culture and expertise.
Romina Gaudiosi, head of growth at the firm, noted, “This refresh is about making Buzzacott easier to understand and engage with, whether you’re a client, prospect, or potential hire. The previous brand didn’t reflect the energy or sophistication of our firm. The new identity brings everything together: who we are, how we think, and how we help.”
