Synechron selects Grey as global partner for B2B branding and marketing

24 June 2026 Consultancy.uk

Synechron, a global business and technology consulting firm, has following a competitive pitch process selected Grey as its global agency partner.

The partnership will see Grey develop a brand platform designed to strengthen Synechron’s positioning across channels, including out of home, digital and major industry events, helping Synechron build greater visibility and consistency across its B2B marketing activity.

With 17,000 professionals across around 60 offices in over 20 countries, Synechron is one of the world’s larger consulting firms dedicated to the financial services industry. The firm helps banks, insurance companies, asset managers, fintechs and regulators with advancing their digital transformation journeys, offering expertise in areas such as regulatory, tech-driven innovation, cloud, artificial intelligence, cybersecurity, and data engineering.

Last month, Synechron was named one of the UK’s leading financial services consulting firms in the UK in an industry benchmark by Consutlancy.org.

Grey, a subsidiary of WPP, will help Synechron expand its reputation and branding across its footprint, with a focus on the firm’s key markets: the US, the UK, the UAE, India and Australia.

“This marks a major milestone for Synechron as we appoint Grey as our global agency partner,” said Christina Savvas, Vice President and Global Head of Brand Marketing at Synechron. “We were looking for a team that could understand both the scale of our ambition and the direction we want to take the brand globally. Grey stood out throughout the process due to both its strategic thinking and integrated offer within the WPP network. We can’t wait to start this next chapter together.”

Founded in 1917, Grey is an advertising and marketing agency with offices around the world. The firm’s winning proposal centred on developing a campaign platform that could evolve into a long-term brand platform with lasting relevance in the market, capturing Synechron’s unique tone of voice to help the business stand apart from its competition.

Jai Kotecha, CEO of Grey in the UK, said: “We’re incredibly excited about this opportunity with Synechron. We’re here to create a famously effective brand platform that’s distinctive, resonates globally, and delivers real business impact for them. This partnership is all about making their vision stand out.”