Accenture & Adobe expand alliance with digital marketing

14 January 2016 2 min. read

Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and efficiency through digital marketing. The agreement reached will initially be for three years.

Helping organisations digitalise their offerings, and market those offerings to customers, has become big business. Technology consulting is one of the fastest growing consulting segments in the US, and those investing in digital transformations tend to perform better – according to PwC. Many organisations have not yet undergone such transformations, as finding the right way of transforming the business remains a key issue, with a recent Genpact report highlighting that many transformations fail.

In a bid to help clients improve their sales and marketing services, the expanded partnership will see the two firms create a dedicated team of sales personnel and developers, whose industry and digital marketing experience will be leveraged to integrate the Adobe Marketing Cloud solution with Accenture Interactive’s digital marketing services. As part of the partnership, Accenture will provide its wide ranging expertise in the life science, healthcare, and financial services industries, to Adobe’s offering, thereby providing a complete digital marketing solutions to Accenture’s wide client base, at scale.

Accenture and Adobe expand alliance with digital marketing

The two organisations will work together to deliver solutions that are focused on large-scale content and campaign management; designed to help deliver business outcomes for life science companies, healthcare providers, retail banks, and insurance companies; built for compliant to industry-specific regulatory requirements; as well as off the shelf, scalable, easy to implement, and integrated with the clients’ existing systems.

“Accenture and Adobe are building on our already strong alliance to establish a landmark in the digital marketing industry,” explains Glen Hartman, Senior Managing Director for Accenture Interactive North America. “Organisations demand digital marketing solutions that support their markets, can be rolled out quickly, and help drive specific business outcomes. This requires true collaboration and innovation between services and technology providers – the kind of which Accenture and Adobe can provide.”

Matt Thompson, Executive Vice-President of Worldwide Field Operations at Adobe, adds: “Working with Accenture at this level is a significant step toward providing tailored versions of Adobe Marketing Cloud solutions that address the unique requirements of specific vertical industries. This is a logical next step in the evolution of Adobe Marketing Cloud as an enterprise software platform to help industries successfully transition to digital.”