Coast Digital and Den Creative rebrand to form Elixirr Digital
Elixirr has rebranded Coast Digital and Den Creative to launch its new digital label. Elixirr Digital will work with clients to boost digital innovation efforts around the world.
“This transition will not affect the quality, delivery, or management of our current projects,” commented David Wharram, CEO of Elixirr Digital. “In fact, joining forces will enable us to support clients in a more dynamic and well-rounded way. Our team remains steadfast in providing the exceptional services our clients have always valued.”
Wharram was the CEO of Coast Digital when Elixirr acquired it in 2020. The digital agency’s team of around 50 designers, marketers, creatives, communications and digital experts joined Elixirr as part of its ‘House of Brands’ strategy, aiming to provide its clients with an end-to-end service in a number of business topics, including strategy, operations, risk and regulation and strategic sourcing.
The expansion built on the 2017 acquisition of Den Creative, a renowned design agency founded in 2010, and boasted a team of 10 experienced creative and technical specialists at the time. The two combined firms will work to offer a holistic spectrum of digital services, from strategic marketing to cutting-edge design and technology – on top of the service offerings that exist across the Elixirr Group, from AI to business strategy.
Wharram added, “As we unite through Elixirr Digital, we’re more committed than ever to delivering digital excellence for our clients. While the name change may seem significant, our core values and dedication to innovative solutions remain paramount. Joining forces under Elixirr enriches our local and global offerings, fortifying our position as a hub of digital innovation and creativity.”
According to a release from Elixirr, the rebrand reflects a “natural evolution and aligns with Elixirr’s growing global presence”, strengthening its array of digital solutions and offering to clients. It added that Elixirr Digital will unveil its new branding across all communication channels “in the coming weeks” – promising a “fresh identity is not only a reflection of the digital arm’s global aspirations but also heralds a future focused on crafting and delivering exceptional digital solutions.”
Founded in 2009, Elixirr is an award-winning global consulting firm working with clients across a diverse range of industries, markets and geographies. In recent years, reports from the firm suggest this approach is paying dividends – with Elixirr noting strong results through the first half of 2023, with a 23% revenue increase to £41.1 million – at a time when many of the industry’s largest players seem to have turned to internal office mergers to boost short-term profitability.
