Trivandi adopts new human-centred brand identity

As the firm looks to demonstrate its versatility to its clients, Trivandi has launched a fresh brand identity. The revamped design features a vibrant new colour palette and rounded font, which symbolise the company’s “commitment to continually evolve”, according to its CEO.

James Bulley, who is also a co-founder of Trivandi, added, “Our new brand is a symbol of Trivandi’s journey so far and where we’re heading. It reflects our commitment to learn from every experience, and to embrace new challenges with a bold, ambitious vision for the future.”

The new branding, which “evolves” alongside the firm, deploys a number of design features to emphasise the core offerings of Trivandi. Most notably, the new colours have shifted from grey and red, to a more approachable blue and pink. As well as being more vibrant to help catch the eyes of clients, many firms also deploy blue in their branding because of its associations with an objective and analytical nature – both key traits of any dependable consulting firm.

At the same time, the lowercase ‘i’s at either end of Trivandi’s name have had their vertical stroke slanted. Now, the ‘i’s, with their pink heads and blue bodies, resemble an abstract human form – and as is often noted by consultants, people make up the core of the industry. Confirming this, a release from the firm noted that the firm’s people are “the true heartbeat of Trivandi”.

At the same time, the release contended that the new design also reinforces Trivandi’s drive to “create unforgettable experiences”. The release added that the firm seeks to “unlock the full potential of every unique experience to inspire positive change and create lasting legacies.”

From the very beginning, that drive has shaped the company. Founded from the success of the London 2012 Games, Trivandi aims to help clients create experiences that leave a lasting impact. Over the last 12 years, this mission has seen the firm expand to 60 team members spread across additional offices in Dubai and Riyadh – while supporting more than 260 projects, including the Olympic Games, the Fifa World Cup in Qatar, and the repeated World Expos of Saudi Arabia.

Reflecting the company’s growing ties to clients across the Middle East, Trivandi’s new logo also comes in Arabic. According to Trivandi’s announcement, the firm’s corporate culture emphasises a “One Team” approach, which “brings together the right expertise at the right time” for clients, wherever they are. Adding an Arabic translation of the firm’s logo would seem to further underline this commitment to unity through diversity.

“Most importantly,” Bulley concluded, “the changes capture the passion and dedication of our people, who always strive for better in everything they do, with a purpose to create experiences that deliver lasting, meaningful impact.”