Credera and Screendragon enter marketing transformation alliance

02 March 2023 3 min. read
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Global consultancy Credera has announced a new partnership, with workflow automation platform Screendragon. The strategic alliance aims to help clients digitalise their marketing operations, while future-proofing their communications teams.

Founded in 2001, Screendragon is a workflow automation platform that manages projects, people, data, and content from origination to delivery. The London-headquartered company specialises in helping brands and agencies find better ways to work collaboratively – internally and externally. Meanwhile, its unique no-code workflow engine enables teams to simplify their processes, improve compliance, and better plan their people and projects.

As businesses move to digital-first marketing strategies, marketing leaders are leveraging tools that will enable the design and maintenance of omnichannel customer experiences, with fluid alignment among all their marketingpartners. As with any digital transformation, however, external support is essential if they are to get the most out of new technologies and ways of working. By partnering with Screendragon, Credera will be able to help clients achieve better marketing outcomes through increased efficiency and enhanced customer experiences.

Credera and Screendragon enter marketing transformation alliance

Josh Nicholson, Managing Director and Head of MarTech and Marketing Transformation at Credera UK, commented, “This partnership with Screendragon will further aid how we serve our clients in making an extraordinary impact for their customers. Credera is uniquely positioned to maximise Screendragon’s impact through its relationships with chief marketing officers and chief information officers and Credera’s renowned expertise in marketing technology implementation.”

Amid a tightening economy, marketing departments are having to do more with less, meaning measuring marketing effectiveness is more important than ever. To help examine the key metrics at play, pick out strengths andweaknesses, and improve each campaign, Screendragon’s technology transformation platform features a number of key services. These include marketing planning, resource management, content workflow automation, andcompliance intelligence. Combined with Credera’s knowhow in programme management, the partnership could “empower clients to create impactful connected customer experiences with personalised content produced at speed.”

Fergus Ashe, Chief Commercial Officer at Screendragon, added, “In a post-Covid world, more companies are facing margin pressure and a need to unlock productivity from a hybrid workforce as they drive digital transformation. Within this environment, Screendragon is increasingly the go-to partner for unleashing talent, optimising marketingprocesses, and getting a higher return on investment from marketing efforts. With Credera’s vast experience in MarTech implementation and their proven change management capability, we’re excited about the impact that Screendragon and Credera’s partnership will have on Screendragon and Credera clients.”

Credera is a global, boutique consulting firm focused on cloud, data, engineering, transformation, and strategy. As a subsidiary of the Omnicom Precision Marketing Group, it is part of a network of 4,000 consultants around the world, supporting clients including Fortune 500 companies and emerging industry leaders.