ASCO Group working with Propaganda on brand strategy and implementation
Project management services firm ASCO has tapped Propaganda Brand Consultancy for its expertise in brand strategy. The advisory firm will now work to develop awareness of ASCO’s offering in new markets.
Founded In Aberdeen over 50 years ago, ASCO was originally an outsourced service provider to the UK energy industry. In the decades since, though, the group has expanded to help optimise project delivery, logistics and management of industrial programmes for a global client base in the energy, renewables and industrials sectors.
ASCO has engaged Propaganda to accelerate growth across new and existing markets, with a new brand strategy. After a consultative process, involving 100 days of investigating ASCO’s market and opportunities, Propaganda has delivered a brand and creative strategy for the business, focussing on the full scope of ASCO’s global capabilities and reach.
From advisory to execution
Having delivered the new proposition, Propaganda is currently working with ASCO to implement its strategy. According to a release from the firm, once in place, the plan will “position ASCO for growth, working internally and externally to cement consistent delivery, awareness and understanding of the ASCO offer, and what sets it apart.”
Fraser Stewart, CCO at ASCO said, “We came to Propaganda with high expectations, and they have exceeded every single one – with a commercially grounded, strategically astute, and creatively inspiring output. We need the world to know and understand the value we can deliver to large-scale, complex programmes – unlocking real value for the stakeholders and the communities they serve. This will involve taking our hard-earned reputation within our heritage markets into new industries and geographies.”
Speaking on the engagement, Craig Harrold, managing director at Propaganda said, “The work we have delivered in the advisory space over the years speaks for itself. We are excited for another opportunity to drive real results for an ambitious global player, and for the dynamic private equity investor that backs them.”
For over 30 years Propaganda has worked with entrepreneurial, challenger and leading brands to transform their businesses. It is the only brand consultancy to be accepted as a member of the Management Consultancies Association (MCA) – the national representative body for management consultancy firms in the UK – and is recognised as a Top Consulting Firm in the Marketing category.
