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Social Media news in the UK | Page 2

An overview of news, trends and research in Social Media consulting in the UK:

McKinsey: One-third uses smartphone while driving 35% of car drivers use their smartphone while driving. In the large majority of cases the smartphone is used for calling (89%) and navigation software, such as TomTom of Google Maps (68%).
25 February 2013
Deloitte restricts the number of online Facebook pages Despite the numerous benefits of social media, the simultaneous use of online community channels provides companies with challenges and even headaches. One of the largest challenges is maintaining the authenticity of channels and restricting the uncont
30 January 2013
PwC Consulting buys social media consultancy Ants Eye View PwC Consulting has bought Ant’s Eye View, an American social media consultancy firm. Ant’s Eye View works for dozens Fortune 500 clients, helping them with social media strategy development and online multi-channel commerce. Approximately 3
05 September 2012
Organisational structure not ready for newest technology Even though a large group of executives say digital trends like big data and social media have priority within the company, it is clear that barriers which slow down optimal implementation of technology still exist. This is concluded in a researc
06 June 2012
KPMG: Western companies are behind on social media Western businesses have been slower at adopting social networks such as Twitter and Facebook than their rivals in developing countries, according to a report by KPMG. The conclusion is remarkable as relatively far more consume
09 March 2012
Accenture launches a Global Marketing Campaign Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011

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