The top 20 retailers according to UK consumers

16 December 2019 4 min. read

Data from global professional services firm OC&C Strategy Consultants has revealed that M&S Simply Food is now UK consumers’ preferred retailer. The company fought off a major challenge from e-commerce giant Amazon and department store John Lewis to take the title.

Since the global financial crisis, the British high street has taken a continuous battering – with retailers Woolworths, media stores Zaavi and HMV, and electrical goods providers Comet and Maplin among the high-profile casualties of the economic turbulence that began with 2007’s infamous credit crunch. At the same time, bricks-and-mortar incumbents of the market have come under increasing pressure from e-commerce players, who have rapidly eaten into their market share.

A number of retailers continue to outperform the market however, thanks to their ability to provide a differentiated customer experience, appealing products and services and in-demand marketing efforts.

According to data sourced from research by OC&C Strategy ConsultantsM&S Simply Food is UK’s favourite retailer, regaining its crown from two years ago. M&S Simply Food's improved standing with consumers has been built on reinforcing its leading quality rating, tailoring its offers to win on targeted missions, and engineering a significant boost in price perception over the last 12 months

The grocer subsequently out-performed e-commerce giant Amazon and fellow brick-and-mortar chain John Lewis to leapfrog back into number-one spot, having also finished top of the pile in 2017. Amazon, which finished behind M&S Food and John Lewis in third place, previously took the top ranking in the survey for six consecutive years between 2011 and 2016.

The UK’s 20 favourite retailers:

1. M&S Simply Food

Retail segment: Grocery
Founded: 2001

2. John Lewis

Retail segment: Department store
Founded: 1864

3. Amazon

Retail segment: Online
Founded: 1994

4. Lush

Retail segment: Health & Beauty
Founded: 1995

5. Marks & Spencer

Retail segment: Clothing & Footwear
Founded: 1884


Retail segment: Furniture
Founded: 1943

7. Aldi

Retail segment: Grocery
Founded: 1946

8. Boots

Retail segment: Health & Beauty
Founded: 1849

9. Home Bargains

Retail segment: General Merchandiser
Founded: 1976

10. Wilko

Retail segment: Department Stores
Founded: 1930

11. Waterstones

Retail segment: Entertainment
Founded: 1958

12. Lakeland

Retail segment: Cookware, Cleaning & Laundry
Founded: 1956

13. Waitrose

Retail segment: Grocery
Founded: 1904

14. Apple

Retail segment: Electricals
Founded: 1976

15. Smyths Toy Superstore

Retail segment: Toys
Founded: 1986

16. Iceland

Retail segment: Grocery
Founded: 1970

17. Pets at Home

Retail segment: Products for pets
Founded: 1991

18. Next

Retail segment: Clothing & Footwear
Founded: 1864

19. Clarks

Retail segment: Clothing & Footwear
Founded: 1825

20. Superdrug

Retail segment: Health & Beauty
Founded: 1964