Accenture | News | Marketing

An overview of Accenture news in the UK:

VR helps Kellogg's improve new product shelf placements Accenture and Qualcomm have developed a VR solution with embedded eye-tracking to help Kellog’s put ideas on the shelving of its new products to the test.
18 June 2020
‘Conflict’ questions as Accenture shuts media auditing arm Multifaceted professional services firm Accenture has announced plans to shut its media auditing business, as it looks to pick up programmatic media planning work via its Interactive brand.
25 February 2020
Accenture drops Teneo for Red Consultancy and Headland Headland Consultancy and Red Consultancy have recorded a major contract win, with the news they will take up a new joint role supporting Accenture in the UK.
08 November 2019
Accenture Interactive set to merge London agencies in one studio Accenture Interactive has announced plans to house all of its London agencies in the same office.
19 July 2019
Top CMOs focus on customer experience and storytelling to drive growth A study of Chief Marketing Officers has found that a growing number are now driving transformational change at the highest levels of their companies.
25 April 2019
Accenture's Karmarama succeeds TBWA as Lidl's creative agency Advertising agency Karmarama has won a tender to provide creative services for global grocery chain Lidl.
31 December 2018
Accenture to work alongside WPP-owned agency on Shell CRM contract As the firm vies for a share of the design and marketing industry, Accenture Interactive has won a place on Shell's customer relationship management (CRM) roster.
27 November 2018
Accenture wrestles with WPP and Martin Sorrell for MediaMonks Netherlands based digital production studio MediaMonks is set to be acquired, having been courted by multiple suitors.
06 July 2018
Companies with poor customer experience are putting £107 billion at risk UK companies which fail to maintain customer relevance could forfeit over £100 billion in coming years, as all sectors face mounting competition, thanks to new innovative and agile rivals leveraging
25 June 2018
Accenture, Deloitte and McKinsey spent $1.2 billion on agency acquisitions The consulting industry’s collective spend on marketing and advertising powered past the $1 billion mark in 2017, according to new data.
05 February 2018
Digital trust of UK consumers is critical for good brand experiences Digital trust is critical to giving UK consumers the brand experiences they crave, writes Sourced by Rachel Barton, Managing Director at Accenture in the UK and Customer Strategy lead for Accenture S
31 January 2018
Pearson web-overhaul by Accenture shows consulting threat to ad firms Accenture have worked with global learning company Pearson to create and launch a new digital customer experience it has named OneDotCom.
10 October 2017
Accenture acquires marketing and sales consultancy Brand Learning Accenture has acquired marketing and sales consultancy Brand Learning into its Customers and Channels practice, in the latest deal in a sustained period of inorganic growth.
07 August 2017
Accenture & Adobe expand alliance with digital marketing Accenture and Adobe are further expanding their global alliance through the joint development of technology services that provide clients with a means of achieving greater marketing performance and e
14 January 2016
3 ways digital trust can engineer higher customer loyalty Accenture has identified three steps companies can take to preserve digital trust while rolling out Internet of Things (IoT) products and services.
18 November 2015
Accenture in top 100 most valuable global companies Brand company Interbrand has released its ‘Best Global Brands’ ranking of 2014. Consulting firm Accenture is the only consultancy in the list, which is, just as last year, dominated by Apple, Google and Coca Cola. Accenture is ranked #4
21 October 2014
5 consulting firms nominated for B2B Marketing Awards For the 9th year in a row the B2B Marketing Awards are being organised, held on 20 November in London. These awards are awarded to organisations that have demonstrated excellence in B2B marketing.
26 August 2014
Accenture buys the marketing firm Acquity Group Accenture has taken over Acquity Group, the second-biggest digital marketing-firm in the United States. The international advisory firm pays $316 million in cash for Acquity Group. Over 600 employees
15 May 2013
Accenture builds digital marketing platform for Unilever Accenture has built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
06 May 2013
Accenture launches a Global Marketing Campaign Accenture has launched a new global brand campaign. The campaign appears in virtually all possible media, including print, airport, outdoor and broadcast advertising. In addition, various digital channels will be used suc
22 November 2011

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