Laura Mersinger Chief Marketing Officer of Alsbridge

23 February 2016

Sourcing advisory firm Alsbridge has appointed Laura Mersinger to the role of Chief Marketing Officer, a newly crafted role within the firm.

Laura Mersinger has over 15 years of experience in sales, marketing and business development. She started her career in 2002 with technology provider Insigh, where she spent six years in account management roles. Between 2008 and 2014 Mersinger worked for software solutions firm MoreDirect, Advocate Sherman Hospital (a hospital based in Elgin, Illinois) and Information Services Group, where she most recently was responsible for designing and executing business development activities across a variety of industry verticals, including Utility, Energy, Life Sciences, Healthcare, Manufacturing, Hospitality, Media and Retail.

In the summer of 2014 Mersinger embarked on a new challenge, and joined Alsbridge, a consulting firm with over 300 consultants on four continents. At the firm she was named Vice President of Sales and Marketing, responsible for developing and implementing multi-faceted marketing campaigns, as well as managing Alsbridge’s internal sales team. 1.5 years down the line Mersinger has now been promoted to the role of Chief Marketing Officer, a newly created position at the management consultancy, which according to the firm, is designed to enable an “enhanced focus on strategic marketing” initiatives.

Laura Mersinger - Alsbridge

Commenting on her new challenge, Mersinger says she is “excited by the opportunity”, adding that she aims at taking the firm’s “marketing activity to the next level.” Mersinger: “Our goal is to make the marketing function a strategic business partner and an integral contributor to Alsbridge’ success. We have a compelling story to tell, and I’m looking forward to working with our team to develop and execute effective and targeted programs, continually improve and enhance our digital presence, ensure that our content resonates with key audiences and increase our visibility.”

Chip Wagner, CEO of Alsbridge, reflects on the appointment: “This new role will allow her to focus on her key strengths of marketing strategy, campaign development and management, evaluation and monitoring and alignment of marketing activity to business objectives and priorities and sales results.”


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Rapid growth sees Quantum Advisory promote trio of partners

18 April 2019

Three senior level consultants have been boosted to the rank of Partner at Quantum Advisory, as the firm works to meet heightened levels of client demand. Aled Edwards, Amanda Burdge and Chris Heirene become Partners as long-time Quantum member Rob Davies retires in May after 15 years as a Partner at the firm.

Founded in 2000, Quantum Advisory provides pension and employee benefits services to employers, scheme trustees and members, with five offices across the UK. The firm has enjoyed exponential growth in recent years, following a number of major client wins and booming demand for its services. It opened a new office in Bristol in 2016 to service the South West and in 2017 relocated its Cardiff office to a larger site within the Welsh capital to house the increased workforce. More recently, Quantum relocated its Amersham, Birmingham and London offices to more spacious premises in the centre of both cities to cope with demand.

The financial services consultancy, which employs 115 people across the UK, has promoted three senior team members to Partner, as part of its wider growth plans. The firm has moved Aled Edwards from Principal Consultant & Actuary, while Amanda Burdge has ascended from Principal Investment Consultant. Chris Heirene, former IT Manager, has also joined the ten current Partners at Quantum.

Aled Edwards most recently managed the actuarial team within Quantum’s Cardiff office as well as providing technical training for all staff. He boasts more than 17 years of pensions experience. He started his career as an Actuary at Jardine Lloyd Thompson’s Bristol wing, before joining Quantum in 2011. Edwards is also the President of the Welsh Actuarial Society (WAS), which supports actuaries and actuarial students living or working in Wales.

Rapid growth sees Quantum Advisory promote trio of Partners

Amanda Burdge joined Quantum’s team in 2001, as one of the fledgling firm’s first employees. Most recently she was a Principal Investment Consultant with the firm, and with more than a quarter of a century’s experience in the sector, she is responsible for providing investment advice to many of Quantum’s key clients with both defined benefit and defined contribution schemes. Prior to her time with Quantum, Burdge spent two years as a consultant with SBJ Benefit Consultants (now Capita), and three years with Tesco Pension Trustees. She currently sits on the Regulation Committee for the Pensions Management Institute.

Chris Heirene initially worked with Quantum as an IT Consultant with Teamwork Technology Services and then UES for over five years, before finally joining the firm itself in 2011. He is now responsible for Quantum’s IT systems across all of its offices, including the network and core server infrastructure which supports the business. Heirene is heavily involved in utilising IT to improve and build upon the processes in place throughout Quantum.

David Deidun, Partner at Quantum Advisory, said of the promotions, “This is a very exciting time for Quantum. The recent round of promotions fully recognise the hard work and dedication shown by the three, all of whom go above and beyond for the company. I’ve no doubt that Aled, Amanda and Chris will settle into their new roles with ease and look forward to working together to grow Quantum even further.”

The news comes as Rob Davies retires in May, after spending fifteen years as a Partner at Quantum. A qualified actuary, Davies was instrumental in setting up Quantum’s Investment Division, specialising in aiding clients with their investment strategies. He will remain with the company on a part-time consultancy basis, while working with several clients in the Fiduciary Manager area.