RSM welcomes golfing legend as new brand ambassador

Professional golfer Colin Montgomerie will become a brand ambassador for mid-tier professional services firm RSM. The sponsorship deal is the latest in RSM’s drive to build brand awareness across its international network through its golf partnership strategy.

With its reputation for being the recreational activity of choice for businesspeople the world over, as well as a common way of hosting informal deal brokering, golf sponsorship has been seen as a key way for professional services firms to promote their brands. Thanks to this, global auditing and advisory player RSM has fostered an extensive and continuing relationship with professional golf over the years.

The firm sponsors the European Tour, along with individuals like rising golf star Andrew Sullivan, Paul Waring, Zach Johnson, Chris Kirk, and former Ryder Cup captain Davis Love III. Now, RSM has added to its growing roster of golf sponsorships with the news that Colin Montgomerie has joined Team RSM.

Known fondly by commentators as ‘Monty’, the Glasgow-born golfer turned pro in 1987, and has enjoyed a decorated three decades since. Montgomerie held the rank of Europe’s number one player for an unbeaten seven-year run, going unbeaten in eight Ryder Cup singles matches and captaining the victorious 2010 European Ryder Cup team. In 2005, he was awarded an OBE for services to sport, and he was inducted into the World Golf Hall of fame in 2013.

Montgomerie will now wear RSM-branded clothing during tournaments, while acting as an ambassador for the firm during media and personal engagements. He will continue to play on the main and seniors tours in Europe and the Champions Tour in the United States, in this capacity.

Commenting on his new role, Montgomerie said, “I am delighted and very excited to be joining RSM as a golf ambassador, representing them on both the European Tour and in the USA on the PGA Tour Champions. To be partnering with RSM at this time in my career, and at the same time as their success continues to grow is something I am very much looking forward to being a part of.”

David Gwilliam, Chief Executive Officer at RSM UK, added, “Colin is a great ambassador for the game of golf, and I am delighted that he has agreed to take on the role of ambassador for the RSM brand. He has a loyal worldwide fanbase, he is a consummate professional and he embodies RSM's core values. We look forward to being part of his continued success as a member of Team RSM.”