Liquid announces sponsorship of Midlands junior football team

05 July 2024 2 min. read
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Professional services firm Liquid has partnered with Staffordshire-based Midland Soccer Academy to sponsor the under-eights football team kit. The move comes as part of Liquid’s 20 Acts of Kindness campaign. 

Founded in 2004, Liquid is a consultancy specialised in communications and public relations. With core offices in Birmingham and London, over its first 20 years in business, the firm has since continued to grow its international client base, working with businesses in Canada, Luxembourg, Hong Kong and Australia.

In that time, the consultancy has also developed a long history of working with and supporting local and national sports. Notable clients include Aston Villa Football Club, England Golf, Sport England, the Cyrille Regis Legacy Trust, Birmingham City Women, and West Bromwich Albion. Now, Liquid has further added to that legacy, with the sponsorship of a Midlands football network.

Liquid announces sponsorship of Midlands junior football team

The Midland Soccer Academy was founded back in 2013, allowing volunteers to provide football training to people from the ages of five and above in the Burntwood community. 

Speaking on the sponsorship, Elisabeth Lewis-Jones, CEO of Liquid, said, “We’re incredibly passionate about sport, especially football and giving back to our local communities. Grassroots initiatives are so important, and we're excited to see these young footballers grow and succeed both on and off the field." 

Liquid’s new electric blue logo, featuring the slogan ‘Creating Conversations for 20 years’, was launched earlier in 2024. It will now appear on the front of both the orange and green outfield kits as well as the black goalkeeping shirt of players for Midland Soccer Academy’s under-eights team.

Looking to improve on an impressive season where they reached two cup finals and kept 30 consecutive clean sheets, they will be vying for the South Staffordshire Junior League this year, kicking off in September.

Speaking on the coming campaign, Oliver, a team member of the Midland Soccer Academy under eight side, said, “I love playing for the team, we are all friends and training is lots of fun. My favourite day of the week is Sunday’s because that’s when we get to play matches. I can’t wait until the season starts again!”

The Midland Soccer Academy follows an inclusive and non-selective model, with all players welcome to join regardless of their ability, gender or age, and aims to generate community spirit, camaraderie and friendship through personal involvement. This means as well as the usual youth-brackets, the academy also features an over 65s walking football team who are the reigning English champions, and over 63s and 67s who have been crowned Birmingham League winners for the 2023/24 season.