Accenture Digital buys mobile agency MOBGEN, adds 160 staff

20 July 2016

Accenture has acquired Netherlands-based digital agency MOBGEN. The acquisition bolsters the firm’s digital consulting and technology offering – roughly 160 employees in the Netherlands, the UK and Spain transfer to Accenture Digital.

Headquartered in the Netherlands (Amsterdam) and with offices in the UK (London) and Spain (La Coruna and Malaga), MOBGEN has over 160 employees and develops digital, in particular mobile, solutions. The agency integrates these solutions with existing systems ready for deployment, and continues to run and maintain them as a service. MOBGEN has a revenue of around €12 million (expected in 2016) and works for organisations such as Shell, Inditex, ABN Amro, Aegon, Stage Entertainment, Boskalis and Vimpelcom.

Yesterday Ron Vrijmoet, CEO and one of the four co-founders of MOBGEN, unveiled that the agency has been picked up by Accenture, with over 375,000 professionals in 120+ countries one of the globe’s largest professional services firms. The consulting firm has been actively growing its footprint in the digital landscape in recent years, in a bid to tap into the growing important of digitalisation and automation in the business realm. “The acquisition provides a large boost to Accenture’s digital operations in Europe. The demand for digital and mobile services / apps is growing rapidly. And the demand is coming straight from the boardrooms of organsations. With their expertise in digital, creativity and technology MOBGEN will better enable us to help clients capitalise on the potential of existing and emerging technologies,” says Marc Huijbregts, Accenture Digital lead in the Netherlands.

Accenture buys MOBGEN

The acquired unit will be integrated into Accenture Digital* – one of the five business units of the business advisory – although it will continue to operate as a standalone entity. With the bolt-on, Accenture Digital significantly expands its capabilities in mobile development. “Demand for mobility platforms, services and applications is mounting, but as the Internet of Things grows (a market set to grow to$11,1 trillion in 2025), these need to be built for an increasingly complex range of functions and devices while keeping the user experience in mind,” comments Huijbregts. MOBGEN possesses these skills, is able to integrate mobile experiences into back-end systems (“only then do they add concrete value”) and ensures that systems following implementation continue to operate, he highlights. 

Jack Ramsay, Senior Managing Director, Accenture Digital, adds: “With their holistic approach and focus on service design, meshing their creative and technology experience to strengthen brand relationships, MOBGEN will help Accenture offer clients across Europe the support they need to match the fast pace of technological change.”

Vrijmoet says that the deal is “great news” for the employees and clients of MOBGEN. He states “We are still only in the discovery phase of how this mobile revolution will transform the way we live and work, and our clients know that to provide the very best, most exciting customer experiences, the underpinning digital solutions are critical. MOBGEN is and will remain at the centre of this revolution as part of Accenture Digital, offering our existing and new clients access to deep industry expertise and global, scalable service design and technology resources that will help them build ever-stronger relationships with their customers and employees.”

Acquisition drive

The acquisition of MOBGEN builds on several previous acquisitions closed by Accenture Digital in recent months. Early July Accenture purchased a majority stake in the Japanese IMJ Corporation (~600 professionals), and last month it bought the German dgroup (60 consultants). Last year among others Chaotic Moon (US), PacificLink (Hong Kong) and Reactive Media (Australië) were added to Accenture’s Digital platform. 

* Accenture Digital consists of Accenture Analytics, Accenture Interactive and Accenture Mobility.


SQW Group purchases property-based regeneration consultancy

19 April 2019

UK consulting firm SQW Group has completed its first acquisition since it completed a management buyout in January 2019. BBP Regeneration joins the company having collaborated with SQW for more than 20 years.

Established in 1983, SQW Group now operates all over the world. Comprising SQW, Oxford Innovation, Oxford Innovation Services – one of the UK’s leading innovation centre operators – and Oxford Investment Opportunities Network, the organisation’s origins can be traced to Britain’s two ancient university cities: Oxford, through Oxford Trust founders, Martin and Audrey Wood, and Cambridge, through SQW’s work in producing The Cambridge Phenomenon.

The consultancy specialises in public policy, working with entities from the public, private and voluntary sectors to research, develop, implement and evaluate social and economic development interventions. It now employs over 250 people across regional offices in London, Oxford and Edinburgh, and provides business support to over 4,000 entrepreneurs and small businesses each year. At the start of 2019, SQW secured its independence in a management buyout, advised on by M&A experts from Liberty Corporate Finance and Penningtons Manches.

SQW Group purchases property-based regeneration consultancy

SQW has strengthened its position as a provider of services across the business spectrum with the acquisition of BBP Regeneration. Founded in 1994, the consulting firm specialises in land and property-based regeneration and growth schemes, and is a leading social and economic development consultancy. 

The two firms first worked together over 20 years ago, when SQW and BBP collaborated to develop the first Regional Economic Strategy for the South East. More recently, they developed an economic strategy for Thanet and are now working together in locations stretching from Cwmbran via Oxfordshire to London.

With the addition of BBP, SQW can now provide an integrated advisory service for organisations developing property schemes which deliver economic benefit to their local area. By joining SQW, meanwhile, BBP hopes to further enhance its ability to support clients in delivering property and place-making ambitions. 

Speaking about the deal, SQW CEO David Crichton-Miller commented, “The UK more than ever needs solutions to the challenges of places – of high streets under threat, of meeting housing delivery targets, and of both economically over-successful and economically challenged towns and cities – and the combination of SQW and BBP is uniquely suited to developing those solutions. [This deal] brings together critical and complementary services relating to places to serve our clients with leading edge and practical advice.”

Andy Smith, Director of BBP Regeneration, added, “SQW shares with BBP the same values of seeking to provide outstanding, practical, real world advice that helps get buildings built and places developed.  We greatly look forward to the opportunities that come from joining our two organisations together.”