Capgemini becomes sponsor of Women's Rugby World Cup

25 March 2022 3 min. read
More news on

Global consultancy Capgemini has extended its long-standing support of rugby into the women’s game. Capgemini will now become a global partner of the Women in Rugby programme, and a worldwide partner for the next two editions of the Women’s Rugby World Cup.

Capgemini is a global company based in over 50 countries. The firm is present across major rugby heartlands such as England, Scotland, Wales, Ireland, France, Italy, Argentina, Japan and Australia, as well as New Zealand, which is due to host Rugby World Cup 2021 – which is belatedly being hosted in October this year due to the pandemic.

Capgemini has been present in the world of rugby for more than half of its five decades in business.

Capgemini becomes sponsor of Women's Rugby World Cup

In recent years, Capgemini was named a Global Innovation Partner for the World Rugby Sevens Series, helping improve the fan experience for World Rugby at Rugby World Cup 7s in 2018, and became a Worldwide Partner for the Rugby World Cup in 2023.

Now, the IT and technology consultancy has also taken a prominent stake in the development of women’s rugby. Looking to bolster the diversity and inclusiveness of rugby, the group has agreed a new five-year deal to become a global partner of the Women in Rugby programme, established to support women’s rugby on and off the pitch, in particular through the “Capgemini Women in Rugby Leadership Program”.

This will see Capgemini support World Rugby as it rolls out its ambitious ‘Accelerating the Global Development of Women in Rugby’ 2017-25 strategic plan, focusing on competition, participation and engagement. Capgemini will champion in particular the “Leadership” pillar of this initiative, and the development of the “Capgemini Women in Rugby Leadership Program”, leveraging the expertise of its own internal University.

Since its inception, World Rugby’s Executive Leadership Scholarship programme has awarded scholarships to inspirational women from 48 countries globally.

Aiman Ezzat, Chief Executive Officer of Capgemini commented, “I am very enthusiastic about this new chapter in Capgemini’s rugby story, and about the impressive growth of women’s rugby. As a responsible, global leader of 325,000 employees in more than 50 countries, we are committed to supporting equal opportunities for women, in the workplace and on the sportsfield.”

“As Global Partner of the Women in Rugby program, we will be able to leverage our experience in developing talent to support and progress women’s rugby from the ground up.”

Capgemini simultaneously becomes a worldwide partner for the women’s Rugby World Cup 2021 being held this November in New Zealand, and the following Rugby World Cup 2025. The firm will also be a global partner of WXV (women 15s), the new annual global women’s competition due to start in 2023.

World Rugby Chief Executive Alan Gilpin remarked, “We are delighted to be expanding our relationship with Capgemini through this landmark partnership for the women’s game. This partnership will see Capgemini invest not only in our major women’s competitions, but also in driving a core element of our strategic plan as collectively we strive to develop more female leaders throughout the global game.”