Accenture develops rugby wearable for in-game info

13 February 2015

Accenture has developed an in-stadium real-time wearable device that displays game specific information about the action on the field. It hopes to provide a seamless in-game experience, as well as opening up a new way to reach consumers with information.

RBS 6 Nations Rugby Championships
The RBS 6 Nations Rugby Championships is an annual international rugby union championship involving six European teams: England, France, Ireland, Italy, Scotland and Wales. Games are played in the various regions taking part in the event, and the stands are packed with excited fans and onlookers.

Recently the Official Technology Partner of the RBS 6, Accenture, showed off its latest innovative technology, currently as a Proof of Concept (PoC), which is set to open fans to a wider field of in-game experience. The PoC, designed by Accenture Mobility, is a wearable device that is non-intrusive and provides its users with curated information pertaining to the rugby game playing out before their eyes. “A major part of Accenture’s role as Official Technology Partner to the RBS 6 Nations Championship is to offer the audience a new perspective on rugby,” comments Ben Salama, UKI managing director of Accenture Mobility. “Sharing real insights about the game, the players and the teams with fans without them having to take their eyes off the field is a sign of things to come.”

Accenture, in game player card

The current PoC is a headset that, like listening to a sports commentator, provides real-time curated decided content about the most relevant players, teams and plays happening in-game. The aim of the offering is to give users a seamless experience between the facts and the live action. According to the consulting firm, the PoC will provide in-stadium fans with the relevant curated information in the form of ‘cards’ displayed prominently in the headset without tackling the live action on the field. The software side of the PoC has been purposefully built in the Android SDK (software development kit) so that it may be offered across a range of digital channels, from smart watches to headsets based future devices.

Commenting on the PoC, Nick Mallett, former international rugby player and coach, says: “We’re always looking for new ways to engage existing rugby fans and enhance their viewing experience, and to encourage new fans to come and enjoy the live game. This incredible use of new technology brings the power of data together with the power and atmosphere of watching live sport.”


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Two thirds of UK employees not empowered enough to innovate

18 March 2019

A culture of equality can drive innovation at work, but only a third of UK employees feel empowered to innovate at present. This demonstrates a significant disconnect between workers and their bosses in the UK, with 76% of business leaders also claiming they empower employees to be innovative.

Despite innovation increasingly being seen as integral to the survival of businesses, innovation remains relatively difficult to achieve. A lagging disconnect between management and staff remains the driving force behind this. One study by PA Consulting previously confirmed that while 66% of companies believe they will not survive without innovation, only 24% said they had the skills needed for that, and only half thought they had the right leadership in place to change that in time.

In order to find a way around this problem, global consultancy Accenture has completed its own study into innovation, polling around 700 bosses and workers across the UK to do so. The key finding of the research is that companies with a culture of equality can see an individual’s willingness and ability to innovate improved by seven times that of the least equitable workplace cultures. At the same time, an innovation mindset is almost twice as high in the most-equal companies as in typical ones.

91% of employees want to innovate but just 34% in typical United Kingdom companies feel empowered to

What remains clear, however, is that most companies are failing to adequately create an equal culture, where staff of all ranks feel comfortable contributing new ideas. 91% of employees want to innovate but just 34% in typical UK companies feel empowered to. That is higher in the most equal companies, where 75% of staff feel confident making suggestions, compared to just 5% of the least equal, and 34% of typical companies. Since those equal companies are comparatively fewer, when averaged out, only a third of UK staff feel they are empowered to innovate.

That figure stands in stark contrast to the perceptions of UK executives, however.  76% of business leaders in Britain believe that they do indeed regularly empower their employees to innovate. As a result, it seems that leaders mistakenly believe that some circumstances encourage innovation more than they actually do. For instance, they overestimate financial rewards and underestimate purpose.

The opportunity which is presented by addressing this divorce is enormous. Accenture calculates that global gross domestic product would increase by up to £6 trillion over 10 years if the innovation mindset in all countries were raised by 10%.Top 10 workplace culture factors - by strength of impact on innovation mindsetAccording to Accenture, the best way to impact positively on a company’s innovation mindset is through the provision of relevant training – associated with a 10.5% uplift to staff’s confidence innovating. Allowing the freedom for employees to be creative followed, contributing an 8.1% boost, while ensuring that training times are flexible and the firm allows a healthy work-life balance both see a more than 7% improvement. Similarly, remote working being available and being common practice will buoy creativity by 6.9% – further demonstrating the importance of flexible working to improve innovation culture at a firm.

Commenting on the report, Rebecca Tully, executive sponsor for Human Capital and Diversity for Accenture in the UK and Ireland, said, “Our research reveals that a workplace culture of equality is an overlooked driver of innovation within companies. By understanding what motivates their employees and fostering an environment where people feel empowered, business leaders have the opportunity to unleash the innovation required to compete effectively in an era of disruption.”

The research came as part of a global survey by Accenture, which queried more than 18,000 professionals in 27 countries and 150 C-suite executives in eight countries. The overall research determined that an empowering environment is by far the most important of the three culture-of-equality categories in increasing an innovation mindset, which consists of six elements: purpose, autonomy, resources, inspiration, collaboration and experimentation. The more empowering the workplace environment, the higher the innovation mindset score.