BearingPoint invests in analyst relations with senior hire from Gartner
BearingPoint has merged three of its service areas within its marketing vertical in a bid to advance its marketing and analyst relations. The newly created Market Influence and Knowledge (MIK) group consolidates BearingPoint Institute, Analyst Relations and Knowledge Assets, and is led by Julie Short.
With revenues of over €620 million, BearingPoint is one of the globe’s larger management and technology consulting firms. As part of the group’s growth ambition, which revolves around breaking through the €1 billion revenue barrier in 2020, the firm has put in place a wide ranging development programme for its services, people and internal operations.
The merging of BearingPoint Institute, Analyst Relations and Knowledge Assets is one of the initiatives that has cascaded from the overarching programme, in a move that is projected to advance the maturity of all three functions. BearingPoint Institute is BearingPoint’s arm that is responsible for its thought leadership, which spans the creation of white papers, market insights and best practice documents. BearingPoint Institute is what McKinsey Global Institute (the globe’s top private sector think tank) is for McKinsey & Company, BCG Perspectives is for The Boston Consulting Group and Strategy+Business is for Strategy&.
The Analyst Relations unit is the firm’s service that support industry and functional analysts with insights on the firm’s capabilities and client performance. The arm plays a key role in how BearingPoint is cited in analyst reports and presented in client perception studies. Testimony to its portfolio and track record, BearingPoint is today one of the most proclaimed consultancies in the field, among analysts including the likes of ALM, Gartner, Kennedy, IDC, Forrester and Source Global Research. In one of its latest scoops, BearingPoint was named one of the globe's best consulting firms for digital HR by ALM, while Chartis Research early November honoured the firm with a Chartis RiskTech100 2018 award in the category “Regulatory Reporting”.
Knowledge Assets is the wing that oversees how knowledge within the consultancy firm is stored and dispersed effectively across geographies, industry/function groups and different consultant levels.
Julie Short
To lead the newly formed Market Influence and Knowledge group, BearingPoint has brought Julie Short on board, who brings with her more than 30 years of professional experience. Short was a Senior Manager at both Deloitte and EY, held high level IT roles at various companies, and most recently was responsible for business consulting services at research firm Gartner. She has been tasked with supporting BearingPoint’s three business units – Consulting, Solutions, and Ventures – to position the firm as a market leader.
Commenting on her new challenge, Short said “It is a great pleasure to join BearingPoint, a management and technology consultancy with tremendous capabilities and integrity both in the European market and its global reach for international clients. I look forward to leveraging my experience and abilities to support the firm in reaching its 2020 goals and beyond.”
“We are truly delighted that Julie will enrich the BearingPoint team in this key role with her unique expertise in the analyst world,” said Kiumars Hamidian, Partner at BearingPoint. “She has in-depth knowledge of the consulting and solutions industries and is highly respected in the analyst community. I look forward to working closely with her.”
