TCS extends sponsorship of Standard Chartered Marathon Singapore
Tata Consultancy Services has extended and expanded its role as IT partner to the Standard Chartered Marathon Singapore. The firm will again provide a smart phone app for the event, as well as drive additional fundraising efforts to support a local disability charity – the Society for the Physically Disabled.
The Standard Chartered Marathon Singapore (SCMS) was founded in 2002, with around 6,000 runners. This year – its fifteenth offering – three routes are planned for what has become the marquee running event on Singapore’s sporting calendar. The sporting event has since been granted Gold Label status by the International Association of Athletics Federations, placing it in the same league as the New York City Marathon and the London Marathon. The 2016 edition takes place on the first Sunday of December, on the 4th.
As part of Tata Consultancy Services's (TCS) corporate responsibility programme, the firm since 2014 serves as an IT partner of the SCMS. The IT consulting firm recently announced that it has renewed, and expanded, its partnership relationship with the marathon. The new deal will see the firm provide the third-generation of the official race smartphone app – which offers a range of features, including a unique training functionality that offers an 8-week customisable fitness plan, and additional information, such as the latest event news, weather data and FAQs.
Fundraising for local charity
In addition, TCS has developed an additional fundraising programme for the race, which sells limited edition shoelaces developed with Brooks – all proceeds from the sales will go to TCS Singapore’s charity of choice, the Society for the Physically Disabled (SPD). The SPD was formed more than 50 years ago to support people with disability achieve integration of people with disabilities into mainstream society and achieve independence. Abhimanyau Pal, Executive Director of SPD, says, “It is only with the support of individuals and organisations such as TCS that we are able to continue running programs and services to help people with disabilities to be independent and self-reliant.”
Girish Ramachandran, President of TCS Asia Pacific, adds, “TCS is extremely excited to continue our relationship as Official IT Provider of the Standard Chartered Marathon Singapore in 2016, and to once again deliver our award-winning digital capabilities and technology to the largest mass running event in South East Asia.”
