TCS launches creative engineering studio in London
Tata Consultancy Services has launched a new interactive creative engineering studio in London. According to the firm, the hub is designed to help businesses harness artificial intelligence to engineer high-value, scalable customer experiences.
Vinay Singhvi, head for the UK and Ireland for Tata Consultancy Services (TCS), said, “The UK and Ireland is a vital market for TCS, and this studio reflects our commitment to driving innovation for our clients and AI-led creative engineering. This expansion underscores our confidence in the UK’s strong technology ecosystem and aligns with the government’s vision for fostering innovation.”
Founded in 1968, TCS is a technology partner for industry-leading organisations worldwide around the world. With a skilled workforce spread across 56 countries and 194 service delivery centres, its latest London studio forms part of TCS’ continued investment in the UK and Irelands, including its commitment to create 5,000 new jobs across the region over the next three years.
The expansion reflects an evolution in the company’s talent strategy as AI reshapes industry operations and client needs. The London studio creates “a new destination where diverse and hybrid capabilities converge to help clients navigate change and seize emerging opportunities”, according to TCS. Meanwhile, it also builds on the launch of its New York studio in 2025.
Kamal Bhadada, president for TCS Interactive, said, “Our vision is to help our clients unlock new growth opportunities by orchestrating strategy, product design, engineering, and insights with an AI-led approach. The London studio is at the heart of this global network of hybrid talent connecting our UK clients to our global capabilities around the world to create and activate new experiences, drive adoption, and sustain growth through insights.”
Looking ahead, TCS says the hub will act as an extension of TCS Interactive – TCS’ digital design, marketing, and experience-led transformation arm. Illustrating how this might look in practice, one client already speaking on the services was Nitish Mittal – a partner at Everest Group. According to Mittal, “for years, enterprises treated design and engineering as separate phases; brief one team, hand off to the next, and hope the experience survives the journey.”
“What clients want now is those disciplines working as one, shifting from ‘can we use AI’ to ‘can we use it to create experiences customers genuinely value’,” Mittal concluded. “The kind of dedicated, co-creation space TCS is opening in London is an example of how that convergence might happen, close to the client and the work.”
