Afghanistan
Moyee Coffee, an internet based coffee retailer, has migrated its IT infrastructure to Google Apps for Work. The implementation of the new software and the transition process was guided by GeeFirm, a Netherlands-based Google for Work Partner that serves the professional services industry.
Moyee Coffee produces and delivers quality coffee grown and roasted in Ethiopia. The company differentiates itself through its focus on ‘fair value’ principles. “For decades the world has enjoyed the finest of Ethiopia’s Arabica coffee, while the majority of the profit has failed to reach the farmers. My vision for Moyee is to establish the world’s first specialty coffee brand that is as equitable as it is delicious. A company that produces quality beans and still delivers fair value”, says Ahadu Woubshet, Managing Partner of Moyee Coffee in Ethiopia.
The coffee expert bases its financial structuring on the FairChain principle. FairChain is a 50/50 company with local entrepreneurs and is responsible for the production. Moyee is tasked with sales and distribution, with the proceeds shared properly. With the shift in the coffee chain, Moyee Coffee aims to improve the lives of millions of people in a “radical and positive way”.
On the back of the firm’s expanding footprint – Moyee Coffee has grown into a serious internet based coffee retailer, in particular in Western Europe – the company recently decided to optimise its technology backbone. Guido van Staveren van Dijk, Managing Partner of Moyee Coffee in the Netherlands, says: “We are building a modern company: online, data-driven, mobile, and as automated as possible. In Moyee’s view, the world is our arena. For example, we are already working in countries such as Ireland, Denmark, and Dubai. IT should support all these endeavours. Our existing IT fell short.”
The firm turned to GeeFirm, a Google for Work partner. The Amsterdam-based services provider helped Moyee Coffee with the transition to Google’s cloud-based suite of business products. “We’re fully working in the cloud. This has greatly increased our freedom of movement as well as our operational speed”, comments Van Staveren van Dijk.
Jeroen Hovinga, Sales & Marketing Director at GeeFirm, says he is pleased to welcome Moyee Coffee as a new customer, adding that he believes there is a click between the two firms. “Moyee Coffee provides superior coffee based on the social Fair Chain principle. At GeeFirm, we feel an affinity with passionate entrepreneurs who have a compelling mission and offer.”
As part of the collaboration, GeeFirm has come up with a noteworthy campaign for all its relations: “To celebrate the cooperation, our business contacts can acquaint themselves with Moyee’s nice and fair product at GeeFirm’s expense.”
