Gen25

Valuable interaction is the basis for any successful collaboration or relationship, it should be easy, clear and efficient. We are the challenge-driven business partner with a passion for digital interaction. We love our work in which we combine technology expertise and business knowledge into innovative solutions to transform your challenge into your solution.

It’s our mission to help companies transform to achieve better customer relationships and collaborate more efficiently using digital technology and cross-industry business expertise, connected to the business challenge they have.

We enjoy working together and solving complex problems in finance, retail, real estate, travel and hospitality, education and more. Gen25 started as a company in 2006. The company name was invented with its meaning of Generation Y, the internet generation. The generation of people born during the 1980s and early 2000s. Whereas the number 25 is referred to the letter Y, which is the 25th letter of the alphabet. The internet generation also called the millennials generation is the foundation of Gijs Martens and his team.

Gen25 now is over 75 colleagues strong with offices in Laren (NH) and London. Our aim is not to be the biggest technology company, but to be the best independent digital innovation partner with a personal approach, so we can make our customers even smarter.

Not every challenge we pick up is business focused. Gen25 supports the Pledge 1% initiative, this is a global movement that aims to change the world through inspiring corporate philanthropy, where companies of all sizes integrate giving back into their culture and values. We encourage and support our employees in their efforts to create value in a broader perspective.