Salesforce-native PSA provider Certinia names Gen25 a Consulting Partner
Digital consultancy Gen25 has inked a partnership with Certinia, a provider of IT platforms and solutions for professional services businesses.
Appointed as a consulting partner, Gen25 will serve as a preferred advisory and implementation partner for Certinia solutions. Gen25 has a team of around 70 staff based out of the Netherlands and the United Kingdom, and serves clients across industries – including in professional services.
“At Gen25, we understand the challenges professional services businesses face in their operations,” said Bas van Leeuwen, Chief Marketing Officer at Gen25. “This obviously includes that projects are delivered on time, within budget, and with the right quality. Optimal deployment and billability of fee-earners are equally crucial.”
“That has always been the case. And for long, it has been known that using professional services automation (PSA) can boost commercials, delivery, and customer satisfaction. But in today’s era, the opportunities go way further – new technologies like artificial intelligence, intelligent operations and Agentic AI are disrupting and re-shaping the way professional services firms operate.”
AI in professional services automation
Indeed, research among professional services businesses across Europe has found that three-quarters of leaders in the industry believe that successfully implementing AI would give their firm a significant competitive advantage. The survey by Deltek covered multiple segments of the industry, including management consulting, IT consulting, architecture and engineering.
“Recognising the demands from the industry, we sought a partner whose solution could help our clients stay ahead. This is where Certinia stands out. It is the perfect fit for professional services organisations because it is native to Salesforce. This means seamless integration with existing customer data, a familiar user experience, and access to Salesforce's world-class analytics – all within the most trusted cloud business platform,” said Van Leeuwen.
US-headquartered Certinia is one of the leaders in the PSA segment, powering key activities in the value chain, such as sales, business development, project staffing & resourcing, project delivery, financials, and reporting. Among its 1,400 customers worldwide are well-known consultancies such as Efficio (global), IG&H (Europe), Siemens Advanta (global), and Proximity (Australia).
Using Certinia, professional services firms can improve their sales performance, deepen customer relationships, optimise resourcing, and manage projects; all while leveraging the power of Salesforce technology.”
Holding official certifications for both Certinia and Salesforce, Gen25 brings a proven approach to its clients seeking to adopt Certinia or upgrade their setup. “Our partnership with Certinia marks an exciting new chapter for Gen25 and the professional services organisations we work with. Together, we are equipping these businesses with the tools they need to excel in a rapidly changing market.”
Welcoming Gen25 to its ranks, Certinia stated on its website: “Certinia collaborates with a select network of certified Consulting Partners to ensure smooth and successful implementations for our customers. These partners have demonstrated excellence and have access to the latest best practices and tools. We are delighted to welcome Gen25 to our network.”
Other consulting partners of Certinia include RSM, PwC, Huron, IBM Consulting, Infosys and Slalom.
