Wipro unveils AI-powered operating model to support end-to-end services
Technology services and consulting company Wipro has announced that it is launching a new operating model for serving enterprise functions, combining advisory, AI, and enterprise transformation services. The tool aims to combine advisory, AI and enterprise transformation services to create an end-to-end, consulting-led and AI-powered solution.
“Reimagining business processes in the age of AI is core to our clients’ enterprise business transformation strategy,” said Jasjit Singh Kang, Wipro’s global head of business process services. “AI-embedded operations, underpinned by deeply contextual solutions, are the future of the intelligence-driven enterprise. This new integrated model will help us deliver on our clients’ demands to build AI solutions designed around persona-based and function-specific processes so they can drive measurable outcomes and real bottom-line impact.”
According to a release from the firm, Wipro’s new “integrated model” will aim to present end-to-end services across four functional areas: people and change; supply chain nad operations; finance transformation; and sales, marketing and customer experience. Putting these in a “consulting-led, AI-powered” operating model, Wipro believes the new way of working will enable the firm to deliver “uniquely connect boardroom strategy to scaled operations – turning innovation into a continuous, closed loop system”.
“Enterprises today are struggling to modernise operations amid outdated models and stalled transformation efforts, with AI hype that isn’t translating into results and consulting-to-execution journeys that remain fragmented and slow,” said Amit Kumar, Wipro’s global head of consulting. “By bringing our functional consulting expertise together with business process services, we are providing clients with a persona-based, end-to-end enterprise transformation strategy anchored in a functional context. This holistic strategy-to-execution journey allows clients to realise measurable value faster and generate real impact from AI initiatives.”
The firm says it will use its Wipro Intelligence suite of AI-powered solutions and platforms across the entire client engagement journey to ensure that AI is “applied systematically, not as fragmented pilots” at a time when public discourse around AI seems to have turned a corner. After three years of hype and experimentation, businesses and individuals are beginning to demand results which live up to the massive investments pumped into artificial intelligence.
At the start of the client journey, Wipro Consulting will play a defining role in shaping the clients’ transformation journey, working with CXOs to frame AI strategy, future state operating model, and outcome-based transformation. Meanwhile, at the solutioning stage, the firm’s release repeats that its teams will build human-centric, AI-powered operating model designs, along with process re-engineering, and scenario modelling to “ensure solutions are developed for execution, not just design.”
A speculative announcement is not necessarily a guarantee of that kind of shift, though. Many consulting firms have billed themselves as “AI-powered” in recent years, but struggled to demonstrate a notable change to how they service clients – however revolutionary their generative or agentic tools are said to be.
