MH&A relaunches as Avencera amid AI services push

As it looks to appeal to clients seeking AI-related support services, MH&A has relaunched as Avencera. According to a release from the firm, the refresh hopes to portray it as  “a consulting business built for reinvention in the AI era”.

Founded in 2018 by Professor Matt Hamnett – an expert who had worked at senior levels in central government, corporate and social sector organisations – the MH&A’s old website described how it had done “a huge amount of work in the education sector, working with clients in central government, the wider public and private sectors” on national policy, organisational strategy, and other matters. Clients have included the Department for Business, Energy & Industrial Strategy, NCFE, Ofqual and the Institute for Apprenticeships and Technical Education, as well as members of the FTSE50.

But amid the continued hype of the AI era, the firm has pivoted to make the most of rising demand for related consulting services. Under the new Avencera moniker, it will aim to bring “the imagination, market insight, execution smarts, and adaptive collaboration models” required for clients to thrive in an “increasingly sophisticated, interconnected, and AI-led business environment”.

Hamnett went on, “AI is reshaping the world faster than most can respond. Leaders are navigating noise and nonsense to make decisions that will shape our future. Avencera brings the combination of imagination, insight, execution smarts, and adaptive collaboration models that the moment demands.”

Looking ahead, the firm has established an AI-specialist development capability, to help clients build and adopt the solutions that will transform what they do, and how they do it. And it has also founded a presence in New York City, so it can connect clients with leading edge thinking and solutions from the East Coast’s innovation ecosystems. According to the firm, this will allow Avencera to provide strategy, innovation, transformation, and learning support to clients in government, education, health and care, and the enterprise space – helping leaders make the decisions that matter most and build and implement new solutions to “generate real impact”. 

Hamnett concluded, “The has been a lot of talk about reinvention this week. But the AI era requires more than new proposition labels and job titles. It requires a new mindset, imagination, and a willingness to work in clients in new, different, and more collaborative ways to seize the AI opportunity. That’s what Avencera is.”