Superbia Group receives new backing from August Equity
August Equity has invested in Leicester-based financial services firm The Superbia Group. The deal was supported by M&A advisors from FRP Corporate Finance.
Headquartered in Leicester, The Superbia Group (Superbia) is a financial advisory group founded in 2019. Led by CEO Stefan Fura, it provides independent financial advice to over 2,500 clients across the UK. The business brings together financial advice, discretionary fund management (DFM), and in-house investment solutions under one group.
The new investment from private equity firm, August Equity, will support Superbia’s ambitious growth strategy, accelerating both organic expansion and targeted acquisitions to broaden its national footprint and enhance its client proposition. It marks the third investment from August Equity, as part of its strategy to back high-quality management teams in services, software and technology businesses with high organic growth and inorganic potential.
Kishan Chotai, partner at August Equity, commented, “We are delighted to be partnering with Superbia. We have been searching for the right platform in the independent financial advice space for the last two years and were incredibly impressed from our first meeting with the management team and the vertically integrated business that they have created – providing high quality financial advice to clients through their own investment proposition and platform.”
The buy-side dealmaker
FRP Corporate Finance was appointed by August Equity to support its latest investment. According to Chotai, the team was “invaluable” during the transaction, “providing useful sector insights and expertise as we built our investment thesis alongside hands on deal support throughout the process.”
Ed Shurville-Darlington, director at FRP Corporate Finance, noted, “Financial services and wealth management firms like The Superbia Group are continuing to attract a high level of interest from private equity investors. Their recurring revenues, favourable market growth dynamics and strong buy-and-build potential make them an exciting prospect for firms looking to deploy their capital.”
Specialised in corporate finance, mergers & acquisitions, debt advisory, and financial advisory, FRP Corporate Finance helps close around 100 deals per year. The firm, which is part of FRP Advisory (an 800-person advisory business), ranks as one of the leading players in the UK’s transactions landscape.
