How generative AI will write the consulting industry's next chapter

27 January 2025 Consultancy.uk

From the advent of computers performing data analysis, to the introduction of video conferencing connecting consultants to clients wherever they are, technology has continuously enhanced the way consultants deliver value. Bret Tushaus, vice president for product at Deltek, explains how generative AI could be about to transform the consulting industry once more.

Today, Generative Artificial Intelligence (also known as Gen AI) stands out within the broader spectrum of AI technologies, offering unparalleled speed and efficiency in processing complex data. Its capabilities are reshaping the consulting model; in fact, 74% of companies are already harnessing its potential to drive transformative change.

In 2024, Generative AI evolved beyond basic automation, reimagining how consulting practices deliver value. Additionally, client expectations have evolved from periodic interventions to continuous strategic partnerships, driving demand for solutions that adapt in real time to dynamic business challenges.

For consultancies, this presents an opportunity to blend advanced technology with the human expertise that remains central to building trust and driving success. Thriving in this new landscape requires a balanced approach—embracing innovation while preserving the thoughtful insights that make consulting invaluable.

The evolution of consulting intelligence

Professional services are undergoing a transformative shift, driven by advanced AI systems capable of processing multiple data types simultaneously – whether it be text, images, audio or video.

Successful AI deployment in recent consulting projects has demonstrated remarkable potential, with tools dramatically reducing delivery times and enabling proactive operational adaptations. For instance, Deloitte has implemented DARTbot within its audit and assurance services, automating repetitive tasks and enhancing knowledge-sharing across teams. By providing real-time support and integrating securely with existing systems, DARTbot has not only improved internal efficiency but also enabled professionals to focus on more strategic objectives.

The technology's true value lies in integration with existing workflows, not as a standalone solution. This is where strategic integration is crucial. Leading firms are embedding AI tools deeply within their systems, and early adopters are demonstrating unprecedented efficiency in scenario planning and strategy development. For example, McKinsey & Company created QuantumBlack to accelerate the strategic planning processes. The technology is used to analyse large datasets, identify trends, and simulate various scenarios in real time, significantly improving decision-making. However, the effectiveness of these types of tools depends heavily on the quality of the data. Reliable data collection and strong governance are essential to unlocking AI-driven insights. As the saying goes, “data is the new oil”—and without it, AI systems cannot deliver value.

By seamlessly integrating AI capabilities into organisational workflows, these firms create environments where business objectives and AI strategies are aligned, and insights flow naturally between teams. This alignment enables AI to act not just as a technical add-on, but as a core driver of strategic decision-making, fostering collaboration and enhancing the ability to respond to evolving business challenges in real time.

Bridging expertise and innovation

Successful adoption of AI in consulting requires professionals who not only understand business strategies but can also leverage AI tools effectively to extract insights, make data-driven decisions, and implement solutions. As AI technology continues to evolve, tomorrow’s consulting teams will need to blend their consulting expertise with data literacy and AI fluency.

Forward-thinking firms are already investing heavily in comprehensive training programmes, such as PwC’s “New World. New Skills.” initiative. This programme includes substantial training in AI and other emerging technologies, to prepare its workforce for the demands of modern consulting and preparing professionals to navigate the complex challenges and opportunities AI presents. By fostering digital skills, firms create a culture of professionals who can validate AI-driven insights, ensuring their relevance and accuracy while mitigating potential risks associated with AI application. This ensures that the technology enhances rather than replaces strategic decision-making.

Additionally, as the focus shifts from hours invested to value generated, companies are now prioritising the tangible outcomes generated by AI-driven solutions. This shift toward value-driven pricing opens up opportunities for consultants who can develop frameworks to measure and quantify the benefits of AI. By defining clear metrics to assess the ROI of AI tools, consulting professionals will help clients understand the long-term strategic advantages AI can bring and strike a balance between strategically utilising AI and preserving human expertise.

While AI offers unprecedented capabilities, its value can only be realised through professionals who understand both traditional and digital practices. Success in 2025 needs more than tick-box for AI adoption. It requires fundamental business model transformation, where technology strategy becomes interconnected with business strategy. Equally important is the need for upskilling, empowering teams with the skills to harness AI effectively and generate value from it. Consulting firms that embrace this holistic approach won't just adapt—they'll lead the market, turning AI from a technological tool into an innovative and strategic companion.

In 2024, Deltek brought its AI offering Dela to market – helping project-based businesses leverage their rich data at the press of an intelligent button.

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