Vikrant Sood and Kelly Archer made partners by 4C Associates

17 June 2024 3 min. read
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4C Associates has strengthened its public sector practice with two new partners: Vikrant Sood and Kelly Archer.

Commenting on the appointments, Jeremy Smith, managing director at 4C Associates, said, “Welcoming Kelly and Vikrant to the team marks another important milestone on 4C’s trajectory of growth and I’m proud to have such a strong leadership team to lead on this journey.”

“From addressing domestic and international priorities to providing public services and resources, 4C is a trusted partner to the government, public services and regulated organisations to solve their most important problems, and their expertise and experience will enable us to further strengthen our position.”

Vikrant Sood and Kelly Archer made partners by 4C Associates

Kelly Archer brings a wealth of experience to 4C Associates, having held leadership roles that span consulting, health, policing, and education. Her career highlights include successful engagements with leading businesses including British Transport Police, Ministry of Justice, Serco, Vanquis Banking Group, and the John Lewis Partnership, where she delivered significant operational efficiencies and managed complex change projects. In her new role with 4C, Archer will leverage her expertise to drive transformation and innovation within 4C’s public sector practice.

Archer stated, “I’m excited to join the senior leadership team and contribute to 4C’s mission to create transformative solutions that deliver sustainable value and return to our clients and society. Being a strong advocate of positive change in public services, my focus is on pressing societal challenges and how we can resolve them – and I’m pleased to be part of an organisation that matches the same values and ambitions as mine.”

Vikrant Sood meanwhile brings Big Four experience and a strong transportation industry background to the firm. A former Deloitte senior manager, he has also worked at PA Consulting and Prokura, accruing skills for leadership in financial and operational transformations, particularly in the UK, Europe, and the Middle East.

Sood added, “I’m delighted to join the senior leadership team at 4C and I look forward to contributing to our collective success and driving transformative solutions for our clients in the public sector. I’m inspired by 4C’s track record and it’s great to be an active part of driving sustainable positive change in the public sector.”

4C Associates is a commercial, supply chain, and operations consultancy that harnesses the power of people and collaboration to build transformative solutions for clients and society. During the pandemic, 4C Associates focused on expanding its public sector business with notable PPE and vaccine projects, securing a range of work from commercial surge partnerships to digital transformations.

As part of that, Sood and Archer join the ranks of newly promoted Darren Blackburn and recent financial services and retail partner appointments. Both new partners are qualified mentors and coaches, emphasising 4C’s commitment to being a home for talent.