Tryzens undergoes MBO with help from Arrowpoint
International digital commerce solutions firm Tryzens has undergone a management buyout, backed by WestBridge Capital. The sale was advised on by Arrowpoint Advisory.
With over 200 staff – and blue-chip clients including Dunelm Mill, JD Sports Fashion Group plc, Tesco, Austin Reed Group, Charlotte Olympia, Timberland, Tally Weijl, and Waitrose – Tryzens collaborates with brands to optimise customer experience and growth through digital channels, and partners with technology vendors to streamline the implementation of merchant solutions.
The buyout is backed by WestBridge Capital, making the first investment from WestBridge Fund III and an exit for Scottish Equity Partners (SEP). The Tryzens management team chose WestBridge as its preferred partner to set new foundations to accelerate the growth of Tryzens, which is focused on global expansion, deeper market penetration, and broader presence in adjacent verticals.
Mid-market deals advisory firm Arrowpoint Advisory advised the shareholders of Tryzens on the deal. The Arrowpoint team, led by director Joe Barnett and managing director Daniel Domberger, helped “sort the wood form the trees” and present Tryzens’ shareholders with “a range of great options to consider”, according to the firm’s CEO Andy Burton.
He explained, “Arrowpoint Advisory not only demonstrated an excellent understanding of the landscape of potential acquirers and investors, but Daniel, Joe and the team, became an inextricable extension of Tryzens throughout the process. Undoubtedly, a strong bond of trust and collaboration was forged over the relatively short period of the process as time and again they brought complexity into focus and gave direction to maintain momentum, which culminated in our decision to select WestBridge as our investor.”
Speaking about the engagement, Domberger added, “This deal demonstrates the strong appeal of high quality, digital-native agencies, and is the latest in a long series of Tech Services and eCommerce tech transactions Arrowpoint Advisory has completed, spanning platforms and underlying technologies.”
Headquartered in London, Arrowpoint Advisory is the dedicated mid-market team of investment bank Rothschild in the UK. The firm ranks as one of the UK’s leading M&A consulting firms.
