Cyber security consultancy ThreeTwoFour launches new identity

08 November 2021 2 min. read
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Cyber security specialist consultancy, ThreeTwoFour, has launched a new brand amid rapid growth. The new designs aim to present the firm as a “digital wayfinder” to its clients.

Founded in 2019 by Alex Coburn, Sara Ng and Oli Johnson, the firm originally branded ‘The 324 Consultancy’ is a boutique consulting firm specialised in cyber risk management and cyber security. It provides advisory and programme delivery services to clients across the financial services industry – and amid the heightened digital demands of the past two years, it has grown rapidly since its launch.

Having built a 30-strong team and a reliable client base, the firm is looking to build on this momentum, and cement its vision by launching a new brand and website. The company has been re-titled as ‘ThreeTwoFour’ and according to Co-founder Coburn, who is now a Director, its name and reformed digital identity reflects the firm’s role helping its clients to “navigate their cyber security challenges.”

Cyber security consultancy ThreeTwoFour launches new identity

He went on, “When we set up our business, we did so with a clear vision to be the leading provider of cyber security delivery. As we continue to drive toward that goal, we wanted a brand that supported the vision.”

The brand launch includes a new, bespoke website, created and built by Identify Digital, as well as a new look, designed by creative agency Fluro. Speaking on the direction of the new branding, Adam Donald, Client Services of Fluro, was keen to emphasise ThreeTwoFour’s role in guiding clients through difficult digital transformations.

Donald added, “Working closely with the ThreeTwoFour team, we understood that they provide a metaphorical guiding light’ for their clients in a very complex and rapidly changing environment, so we developed a brand that presents them as digital wayfinders, guiding organisations no matter where they are headed.”

Co-founder and Director of ThreeTwoFour, Sara Ng, added she was “delighted” that Fluro saw how the firm fosters strong relationships with the firm. She asserted that this is also reflected by the design.

“Our new brand reflects the fact that, through years of real-world expertise, we deliver secure solutions via strong human relationships and effective, intelligent approaches,” Ng concluded.