Nadach Musungu becomes Client Director at Kantar

21 September 2021 2 min. read
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Kantar has appointed Nadach Musungu as Client Director for diversity and inclusion. Amy Cashman, Executive Managing Director for Insights at Kantar UK & Ireland, said Musungu’s wide-ranging experience means the firm is “ideally placed to help clients respond to the evolving business landscape.

According to Cashman, the corporate environment for businesses is changing – as firms now need to show that they are committed to “making genuine advancements on diversity and inclusion” as they look to attract talent in a tight labour market. At the same time, by doing this they will secure new work, and “achieve legitimacy in the wider public arena.” 

Organisations that Kantar is currently working with include The Advertising Association and the World Federation of Advertisers. Recently, Kantar has been investing in its capabilities to advise clients on diversity and inclusion (D&I) to support such clients, including launching its Inclusion Index in 2019. Spanning 24 different industries, the index helps companies to understand their current progress on diversity and inclusion versus their peers and wider market sectors so that they can proactively address any gaps and make positive changes. 

Nadach Musungu becomes Client Director at Kantar

Cashman added, “Organisations are also recognising that more inclusive workforces are better, more productive workforces, bringing diverse perspectives to business opportunities and challenges and helping them to better reflect and understand their own customers. [This appointment] strengthens the D&I team] as clients look to become more representative of society and ultimately to achieve commercial success.”    

Musungu joins from Boden, where she was the Chair of Diversity and Inclusion. Her previous experience includes roles at online market research community, MindMover, and a position as the diversity and inclusion lead at Lewisham Council.

At Kantar, she will work with clients to develop and implement strategies to make their workforces more representative, supporting creativity and diverse thinking. Projects will likely span reshaping the recruitment practices to reach people from a broader range of backgrounds, helping organisations to create more inclusive working environments and business cultures, and developing metrics to measure their progress. At the same time, Musungu will also feed into Kantar’s own initiatives to continue diversifying its workforce and create an inclusive environment for all staff.