Portas Consulting supported Scottish FA with new strategy

26 August 2021 Consultancy.uk 2 min. read
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The Scottish Football Association has a new strategy. The strategic development process was supported by consultants from Portas Consulting.

Commenting on the changes, Ian Maxwell, Scottish Football Association Chief Executive said, “The Power of Football sets an ambitious tone for the future. Too often we focus on negatives in Scottish football, but this is a commitment to telling the compelling story of the game at all levels and encourage others to play their part in its future success… We will plan for a vibrant future, overcoming the significant impact Covid-19 has had on our national sport at all levels, and making the game relevant, exciting and above all open and accessible to new generations.”

Founded in 1873, the Scottish Football Association (SFA) is the governing body of football in Scotland, with ultimate responsibility for the control and development of football in Scotland. Its members include clubs in Scotland, affiliated national associations as well as local associations.

Portas Consulting supported Scottish FA with new strategy

In recent years, football institutions have increasingly sought to modernise their plans, tapping into new digital technology and business strategies to help promote the beautiful game. In the case of the SFA, the Power of Football strategy has identified six pillars which it hopes to bolster in this way. The plan hopes to help Scottish teams qualify consistently and compete in major tournaments; boost the growth of women’s football; inspire the nation through lifelong participation; build a world-class coach education and development system; modernise the national stadium, Hampden Park; and connect Scottish football’s diverse communities.

These strategies will help meet six core objectives. The Power of Football scheme hopes to cultivate a generation of exciting footballers to reach the top; take women’s football to “the next level domestically and internationally”; make the national game more accessible; see coaching and education become innovative and diverse; ensure a sustainable future for the national stadium; and provide digital transformation of Scotland’s football engagement for fans and players.

Portas Consulting supported the development of the Power of Football plan. Founded in 2006, the boutique sports advisory has offices in London, Dubai, Riyadh and Singapore, the firm supports governments, sports bodies and corporates around the world.

A brief statement from the firm read, “We are proud to have supported the Scottish Football Association, in collaboration with UEFA GROW, to develop their bold new strategy: ‘The Power of Football.'”