PwC to support Birmingham's 2022 Commonwealth Games

26 May 2021 Consultancy.uk

PwC has been named as an Official Supplier of Professional Advisory Services to Birmingham 2022 Commonwealth Games. The firm will also help to emphasise the social impact of the historic games on communities across the Midlands.

First held in 1930, the Commonwealth Games have been organised at intervals of four years ever since, completing 21 editions across the globe. The international multi-sport event involves athletes from the Commonwealth of Nations, which consists of 53 nations which are largely former colonies of the British Empire.

Following its most recent outing on Australia’s Gold Coast, the games are due to return to England in 2022, with Birmingham to become the third English city to host, and the first from the country since Manchester in 2002.

PwC to support Birmingham's 2022 Commonwealth Games

Hosting the Games is already proving to be a catalyst for transformation across the West Midlands, attracting new investment and funding, as well as accelerating projects that will ensure the region is ready to host a fantastic sports and cultural celebration. This includes a £70 million overhaul of Birmingham’s Alexander Stadium overseen by Arup and Mace.

Now, PwC’s UK wing has been unveiled as the latest professional services firm to become involved with Birmingham 2022 – with the Games unveiling the Big Four firm as a new addition to its family of trusted partners.

Kevin Ellis, Chairman and Senior Partner of PwC UK, commented, “We are proud to be supporting the Birmingham 2022 Commonwealth Games and excited to be working together with the Organising Committee to deliver the Games."

With just over a year to go to the opening ceremony and start of the Games, PwC will be providing professional advisory services in the run up to the event.

Commonwealth Games Federation President, Dame Louise Martin, said, “PwC are well-acquainted with the Commonwealth Sport Movement having recently worked with us to develop our CGF Games Value Framework. This is a ground-breaking report evaluating the benefits and return on investment of hosting the Commonwealth Games."

Social impact

Martin went on, “With a large, talented workforce in the Midlands, committed to the broader vision and mission of the Games, we are delighted that they are continuing their involvement and joining the Birmingham 2022 family."

The Big Four firm will also work with local charities and non-profit organisations to maximise the social and environmental impact of the Games and its footprint. Ellis added that the Games provide "a golden opportunity" for its people to continue to "volunteer their time and skills to support its legacy," stating that there are many local charities and non-profit organisations that will benefit from its social and environmental impact.

PwC and Birmingham 2022 have a continuing commitment to support and grow opportunities for local communities, particularly those from disadvantaged groups, the unemployed, and disabled individuals. With 22,000 UK-wide employees, and 3,000 working across the Midlands alone, PwC plays a vital role in that continued growth, both at a regional and national level.

Meanwhile, as an active contributor to the Midlands economy, PwC is committed to growing its workforce through inclusive recruitment, to ensure that its Midlands talent is wholly representative of the region.

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