Seven McKinsey charts on how Covid-19 is changing consumers

30 November 2020 Consultancy.uk
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The Covid-19 crisis is significantly changing consumption patterns, purchasing behaviours and brand mindsets of Britons. Global strategy consulting firm McKinsey & Company polled over 1,000 UK consumers to find out more about the shifting landscape – seven charts from the firm’s study outlining the main findings.

UK consumers are adopting new habits to save money, and becoming more mindful of how they spend. 

UK consumers are adopting new habits to save money, and becoming more mindful of how they spend

More consumers believe that the impact on their routines will continue to last well beyond another four months.

More consumers believe that the impact on their routines will continue to last well beyond another four months

Almost 70 percent of consumers cite convenience as the main driver for trying new places to shop. Notably, 22% cite purpose as a key driver. 

Almost 70 percent of consumers cite convenience as the main driver for trying new places to shop

More people expect to make purchases online post-Covid-19 than before, with over the counter medicines benefiting the most in relative terms. 

More people expect to make purchases online post-COVID-19 than before, with OTC medicines benefiting the most in relative terms

UK consumers still feel most uncomfortable about traveling by airplane and attending large events.

UK consumers feel most uncomfortable about traveling by airplace and attending large events

Post lockdown phase, Britons are most eager to resume getting together with friends and family, and dining indoors at restaurants or bars. 

Britons are most eager to resume getting together with friends and family, and dining indoors at restaurants or bars

Consumers are paying increased attention to how companies treat their employees, and at sustainability. 

Consumers are paying increaed attention to how companies treat their employees

In related news, McKinsey & Company rival Bain & Company recently released its own take on how Covid-19 is changing consumer behaviour.