New marketing consultancy launches: Customer First Digital
With more than fifteen years of experience in delivering growth for SME’s and blue-chip clients, Dave Trolle has launched digital consultancy Customer First Digital, with the aim of delivering a no-nonsense pragmatic approach for brands looking to create change and grow their online activity.
Customer First Digital supports both established firms and fellow start-ups to discover their digital opportunity, develop and transform their plan and grow their leads, sales and customer value. "We provide consulting and implementation support across all areas impacting a brands digital performance, including online marketing and web site customer experience,” said company founder Trolle.
The range of services offered include: digital operations evaluation, identifying quick win opportunities to improve performance, processes and decision making; digital strategy development, developing action plans which can be implemented by either agency partners or in-house teams; and digital in-housing planning and support for brands looking to move or expand their in-house operations.
The firm also helps its clients with selecting external agencies, leading the procurement process, and with selecting marketing technology solutions, as well as supporting the implementation process.
After only two weeks of trading, Customer First Digital have already won their first consulting project, collaborating with technology start-up Operance in taking their mobile-first smart building application to market. The project includes the development of Operance’s go-to-market digital strategy, in addition to enabling the team to deliver on the plan.
“It is great to land your first project so soon after launching. What’s extra special about this project is that there is a real gap in the market for digitising the management of building information across sectors including education and healthcare. Working with the team is also a breath of fresh air; always keen to learn and develop their digital knowledge,” said Trolle.
Commenting on the project, Scott Pilgrim, COO of Operance said, “With Customer First Digital helping us, it’s no longer the blind-leading-the-blind in terms of our digital marketing efforts! Dave has really opened our eyes up to what is possible in respect of targeting and reaching our audience.
“Within the first two weeks of working together we have developed a huge amount of creative content alongside new processes and platforms in which to distribute and track our marketing. We whole-heartedly recommend Customer First Digital to help businesses of any size develop professional and effective marketing practices.”
