Kin + Carta bundles advisory offerings into consulting unit
As Kin + Carta looks to strengthen its multifaceted offering for its global client base, the professional services firm has rebranded its assets into three distinct entities; Kin + Carta Create, Kin + Carta Connect and Kin + Carta Advise.
Originally a printing business based in St Ives, Kin + Carta has spent recent times undergoing an ambitious transformation programme to become a digital marketing business. The firm has offices across the UK, Europe, the US, South America, and Asia, and a global team of some 1,500 technologists, strategists and creatives. Over the last year, the group has further specialised by pushing into digital transformation services, providing advice that applies creativity, data, and technology to help clients invent, market, and operate new digital products and services.
As the firm bids to further fuse its specialisms of strategy, innovation, and communications, the firm has bound together its data analytics, creative and advisory offerings into three distinct units. The rebrand is expected to allow Kin + Carta to bring 1,600 specialists across four continents closer together. The group hopes this will offer clients a more integrated, comprehensive suite of strategic, creative, data and technology services under one banner.
Alongside Kin + Carta Create (digital product building) and Kin + Carta Connect (data-driven customer experience work), Kin + Carta Advise will provide digitally native management consulting services. Led by Tom Holt, it will help clients create tangible growth using a pragmatic approach rooted in data intelligence, agile strategy, and the engineering expertise necessary to build products, services and platforms. Meanwhile, Richard Neish will take on the role of Managing Director for Kin + Carta Connect, and David Tuck and Stephen Wilson become joint Managing Directors of Kin + Carta Create, Europe.
Tom Holt, Chief Executive of Kin + Carta Advise, said, “This is a bold new move for Kin + Carta, driven by very real challenges facing CEO's and Investors on how to utilise technology and data to drive sustainable value creation. It’s an incredibly exciting move and Kin + Carta Advise will be an important partner for those who need pragmatic and practical advice as they go through their transformation journey.”
The news comes after Kin + Carta pulled off something of a coup with the summer appointment of John Kerr. The former Global CEO and Vice Chair of Deloitte Consulting not only brought considerable experience from the top job of the Big Four firm’s advisory wing, but also significant know-how from the world of digital transformation. In 2012, he led the creation of Deloitte Digital, the first dedicated digital consulting business of a major firm, which eventually grew to a $4 billion operation spread across 30 countries.