New digital transformation consultancy REBORRN launches in UK

05 December 2018

A new consulting firm has set up shop in London, with its duo of Greek founders describing it as a “challenger” to the leading digital consultancies. Giorgos Vareloglou and Costas Mantziaris have both relocated from Greece to the UK to chase their entrepreneurial dream of growing REBORRN amid heightened demand for digital change, and concerns of Brexit uncertainty.

Digital consultancy REBORRN has launched its first UK offices in Great Portland Street, London. The firm, created by former Mindworks co-founders Giorgos Vareloglou and Costas Mantziaris, already boasts presences across Central and Eastern Europe, where it supports entrepreneurs and enterprises in their bids to thrive in the digital economy, offering data and analytics, digital strategy and digital transformation services.

The Greek-origin consulting firm decided to finally chance its arm in the UK due to the heightened demand for advice around digitalisation, with the firm’s key offering geared toward digital consulting and digital transformation for enterprise clients. With the Big Four and MBB currently competing in an arms race to snaffle up mid-tier design agencies to tap into that demand, it is clear that this will be a tricky proposition for a firm from outside consulting’s top table. Despite this, REBORRN’s founders are quietly confident that they can compete with the biggest names in the industry.

New digital transformation consultancy REBORRN launches in UK

Costas Mantziaris explained, “We compete with management consultancies as we are responding to the same challenges that the Big Four are consulting on… What makes us different to traditional management consultancies is that we are re-engineering the way that we solve business challenges by creating diverse teams of ‘makers’ and consultants, pricing work on speed of delivery, and cutting the red tape on approval processes by involving senior decision makers and c-suite earlier – solving business challenges quicker and accelerating the launch of new products and services to the market.”

This potential to help clients trim the fat and prepare for difficult market conditions seems to have especially driven REBORRN’s move now. Giorgos Vareloglou elaborated, “Finally, we saw the need to invent new ways of working in the client consultant relationship, and focus on quality, meaningful work to reduce the number of approvals and red tape. We chose the UK due to the opportunity which came out of Brexit. Having built a business in Greece in the context of a volatile economy, we observed that in times of crisis an opportunity arises for smaller, leaner and more flexible players that challenge the established supply chain.”

While the firm is hoping that a turbulent Brexit process and continued economic uncertainty will buoy demand for their services in the near future, REBORRN is also aware that it needs to focus on long-term trends to deliver sustainable growth. This means focusing on a diverse economy which is expanding rapidly as businesses turn to technology to improve productivity and efficiency.

Areas of focus

REBORRN will focus on three key areas to this end. These are advanced analytics and specifically customer analytics (data warehousing, data analysis using machine learning and predictive algorithms, data visualisation); collaborative ways to develop digital products (joint ventures, team incubation, performance-based models) with an experience-first approach; and finally acquisition and management of digital talent. Leveraging this approach, REBORRN will now look to sign deals with the world's top brands to build its credentials. To date, its founders say that they have signed Google, Coca Cola, L'Oreal and G4S among others.

Costas Mantziaris, concluded that REBORRN’s effects have already been demonstrated at one of these new clients. He said, “Our work with G4S, a global security firm, demonstrates the benefits of placing the customer experience at the heart of innovation. In 58 hours we changed a product’s brand identity, rethought a part of the product experience (mobile app), rebuilt the website, created a 4 month detailed user acquisition plan, and changed commercial policy and the respective business plan.”

Commenting on the future, Giorgos Vareloglou concluded, “In the digital economy, entrepreneurs and enterprises expect fast turnaround times when launching and innovating new digital products and services… We are challenging how traditional consulting works by creating a modern, digital consultancy that can deliver tangible value to start-ups, SMEs and enterprise clients.”

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Robert Park on the launch of his consultancy RWG Enterprises

18 April 2019

Following a lengthy spell as a General Manager at an international materials corporation, Robert Park was keen to rediscover his inner entrepreneur. With the launch of his new consulting firm, RWG Enterprises, Park spoke with to outline his hopes for the future of the company, and how he believes his boutique will be able to challenge the market.

Robert Park commenced his career in retail, taking up a string of General Store Manager positions with companies – including Poundstretcher and The Gadget Shop – before making the 2005 move that would lead him to a 13-year stay with Morgan Advanced Materials. First taking up a role as Production Supervisor with the organisation, Park quickly worked his way to the upper echelons of the group. By 2013, he held the role of UK Operations Manager for the company’s UK ceramic core business, Certech UK, before seeing out his final four years at the firm as General Manager, leading the senior management team and strategic direction of the business.

Despite his success with the firm, however, Park found himself getting itchy feet. A change of career seemed increasingly appealing, and by February 2019, the time to take a new path had arrived.

Park explained: “I was losing the ability to to use the entrepreneurial flair that I had enjoyed in the past; the organisation was moving more towards a structured and common approach for doing things, and that made me feel restricted. I also really enjoy the troubleshooting, problem solving side of my role. However, having been in my last post for four years, the troubleshooting and firefighting was long behind me. I realised that I am really energised by tackling difficult issues or turning around things that are clearly struggling.”

New consulting firm RWG Enterprises launches

His criteria for a new career seemed to point conclusively in the direction of management consulting, and while his CV has no formal experience in the sector, Park believes his career to date has provided him with a wealth of transferable skills. During his time with Certech at Morgan Advanced Materials, he became a Senior Manager at the age of just 21, and went on to succeed in a harsh factory environment where six former candidates had previously failed to deliver results.

Later, he became the group’s youngest General Manager in its history, and was involved in the turnaround of numerous departments. He also developed vast experience dealing with a wide range of ‘people’ challenges, including re-organisation, talent development, talent acquisition and leadership development. Along the way, Park noted that he learned to deal with large, blue chip organisations such as Rolls Royce, securing major long-term contracts worth upwards of £25 million.

Now, he hopes to take that know-how and apply it to the diverse world of consulting work. Park elaborated: “I really want to be able to help organisations that feel that there is no hope or have lost faith in the business… Having been there myself I know how helpful it would have been to have someone to refer to in times of crisis… The firm will also focus on leadership development, as I spent a lot of time with the global graduate program during my corporate career… and I was really motivated to see these individuals grow and develop… helping them to find their own way through challenging situations.

New enterprise

Park’s new Derby-based consultancy, RWG Enterprises, will focus on five key operational fronts. As stated, leadership development and business rescue will be two of these areas, as well as manufacturing – where the firm will tackle challenges such as new product introduction. RWG will also offer financial advisory services and strategic business planning offerings.

While Park is understandably guarded about the firm’s initial engagements, he revealed that he has been “speaking at length to a well-known university and business school about providing mentoring and coaching support to students.” In the long-term, the aim is for RWG Enterprises to take on engagements from clients across the industrial spectrum. He added that as “the company is very embryonic”, it would be “foolish” to become too focused on target clients at this stage.

When asked how RWG Enterprises intends to differentiate itself from the rest of the pack, in an ever-more-crowded UK consulting sector, Park is undaunted by the task ahead. He stated, “I think the main differentiator is that we are small... I have operated at a very senior level for many years but I have enjoyed a very diverse background having worked in most functions within my last organisation. I also won’t take on any work or clients that I feel I cannot deliver value for, I am honest and ethical and am really motivated by seeing others become successful… The main thing I am focused on is 'can I add value' and 'can I help?'”