Tea brand Teatulia retains MTI for strategic consulting in UK expansion

MTI Consulting has been retained by the specialty Bangladeshi tea brand Teatulia for strategic advice and implementation support as Teatulia eyes ongoing UK expansion.

Teatulia was established as a social initiative in 2000 with the aim bringing the unique-tasting Bangladeshi tea to greater market attention while providing support to impoverished local communities, with the niche tea brand’s range of single-origin organic teas sourced entirely from its own sustainable farming operations in the north of the country – which now provides jobs for over 600 local workers. 

After achieving a stocking deal with Harrods in London in 2011, and following a successful expansion to the United States in 2005, Teatulia has recently celebrated another milestone with the launch of its first bricks and mortar tea bar in the UK – with plans for a further roll-out across the country.  To mark the occasion, it was announced that MTI Consulting would be retained as strategic advisors for the expansion pursuit.“We are very excited about the launch of Teatulia Tea Bar in London and our future expansion plans across the UK,” Teatulia’s Director Kazi Anis Ahmed said at the launch ceremony, where he was joined by a team from MTI including founder and CEO Hilmy Cader. “We believe this is an opportune time to involve MTI Consulting, with whom we have a successful working relationship spanning over 15 years.”

In the lead-up to the launch, Ahmed expanded on the company’s relationship with the consulting firm; “We have been working with MTI Consulting for the last 15 years and as always, we are very pleased with the outcome of this project. Organic tea is one of the fastest growing food and beverage market segments in the world. In order to capitalise on the increasing opportunities, we have sought MTI’s expertise and advisory.” 

MTI Consulting, which was established in Sri Lanka and Bahrain in 1997 and has since expanded its activities to more than 40 countries – including a permanent office in London – is a boutique management consulting firm with lines in Strategy, Business Operations, Corporate Finance, Talent & Resourcing, Go-to-Market and Tech-Advisory among others, with the firm serving a diverse range of sectors.

Present at the launch of Teatulia’s new tea bar close to London’s iconic Covent Garden district, MTI Consulting’s CEO Hilmy Cader said; “The UK tea market is currently experiencing drastic changes with increasing demand for herbal and organic teas and the rapid decline of traditional teas. MTI will assist Teatulia UK and Tea Bar to identify and capture these opportunities to position them as a premium organic tea brand in the UK.”