PwC Advisory and Deloitte Consulting steal the show at MCA Awards

01 May 2018 5 min. read
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The Management Consultancies Association has hosted its annual awards ceremony with numerous firms honoured on the night. While a diverse range of firms were celebrated, however, it was a duo of Big Four firms who dominated proceedings, with PwC Advisory and Deloitte Consulting scooping a total of 12 accolades between them.

The yearly MCA awards have become a major moment in the calendars of the UK’s leading management consultancies over the past 21 years. Organised by the Management Consultancies Association (MCA), the event commends best practices and recognises high-quality performance in the UK’s £10 billion consulting industry across three areas, with 18 different awards for client excellence handed out in the process. These awards recognise consulting firms and their teams for delivering excellent results for their clients, including gongs for best projects in strategy, commercial excellence, performance improvement, change management, social & environmental value and customer engagement.

On the night, the consulting arms of two of the Big Four firms – PwC and Deloitte – stole the show, with 12 winning or highly commended entries in total. Including both outright wins and highly commended nods, PwC scooped seven awards while Deloitte was honoured five times.

PwC Advisory and Deloitte Consulting steal the show at MCA Awards


PwC was the outright winner of Project of the Year, for the transformation of Rolls Royce Holding’s future global logistics services as well as for four other awards. The firm also received the prize for Best Use of Thought Leadership for its work with TheCityUK, which recently saw the pair publish articles on the effects of Brexit, and the potential boost to the economy of a thriving professional services sector, among other flagship topics.

The Change Management in the Private Sector was awarded to PwC for its work with Softbank Group – which encouraged investment in automation technologies – along with the award for Commercial Excellence (also relating to PwC’s work with Rolls Royce), and the prize for Digital and Technology, recognising PwC’s role in Direct Line Group’s new insurance initiative for small businesses. Capping an excellent outing for the firm, PwC were also highly commended in the International and the Social & Environmental Value categories, both for the firm’s work with the UK Department for International Development.

Commenting on the MCA Awards success, Marco Amitrano, UK consulting leader at PwC, said, “This is great public recognition of how we’re helping our clients deliver significant, high quality transformation for their businesses. Our winners were up against tough competition and we’re proud to see their work recognised and celebrated at these prestigious awards. The MCA Awards strive to celebrate projects where clients and consultants work together to achieve great results. I’m delighted we had so many projects and individuals shortlisted this year and want to congratulate everyone, especially those who won.”


Deloitte, meanwhile, won three categories as a firm. Following Deloitte’s success at the awards over the last two years, these new accolades bring Deloitte’s total to a staggering 31 over a three year period.

Notably, Deloitte drew praise for its role assisting the Police Service Northern Ireland with the modernisation of its recruitment process – with Deloitte winning the People category subsequently. The firm also picked up the prize for Strategy, winning for its work with Merck, Sharpe & Dohme and the Heart of England and NHS Foundation Trust, exploring new strategies to provide value beyond pharmaceutical drugs for NHS customers suffering from diabetes and lung cancer. On top of this, Deloitte won the Performance Improvement in the Private Sector prize for its work with Syngenta, in order to boost the agricultural output of the firm as well as improving its environmental footprint.

Like PwC, Deloitte also received ‘highly commended’ statuses. In the Digital and Technology category won by PwC, Deloitte was highly commended for the firm’s work with AstraZeneca RPA, leveraging Robotic Process Automation (RPA) to enable Astra Zeneca to boost productivity without compromising on cost or quality. The Change Management in the Public Sector category also saw Deloitte receive this commendation, for their role helping the Greater Manchester Health & Social Care Partnership to work towards being a self-sustaining region with an improved standard of health care and health services.

Commenting via the firm’s website, Deloitte said of the awards glut, “All of our winning and finalist entries are testament to the outstanding work of our consultants who continually go above and beyond to make an impact that matters for our clients and communities.”

Among the other consulting firms celebrated at the 2018 MCA Awards were Simon-Kucher Partners, Coeus Consulting, Jacobs, OEE Consulting, PPL, Thales Cyber & Consulting, Arup, Egremont Group, Carnall Farrar, IBM, GE Healthcare Partners, Proudfoot, Turner & Townsend Suiko, and Atos.